Australian arrivals to Japan continue to increase

Australian arrivals to Japan continue to increase

Australian arrivals to Japan for June 2010 have increased 26.8 percent on June 2009 figures, according to a preliminary report released by the Japan National Tourism Organization - (JNTO).

Australian arrivals for the month of June 2010 totalled16,200 compared with 12,778 in June 2009.

Cumulative Australian visitor arrivals to Japan for the first six months of 2010 totalled117,200 – up 14 percent on 2009 figures.

Australia is still retaining its position as Japan’s sixth major Japan inbound market ahead of Thailand, UK, Canada and Singapore and behind South Korea, China, Taiwan, USA and Hong Kong.

The JNTO report cited the increase in flights to Japan, special sale airfares, the Visit Japan Year 2010 Campaign marketing effort which ran until March 2010, and continued consumer confidence as contributing to the increase in Australian arrivals.

Additionally, all of Japan’s major inbound markets performed well in the first six months of 2010 withall 14 markets recording an increase on 2009 figures. Cumulative visitor arrivals from all markets totalled 4.2 million – up 35.8 percent on 2009 figures.

The Japan Tourism Agency (JTA) has set its annual international visitor arrivals target at 10 million in 2010, 15 million by 2013, 20 million by 2016, 25 million by 2019, and 30 million in the years beyond.

The figures released by JNTO include business, leisure and stopover visitors.


Japan’s iconic Mt Fuji and powder snow fields.

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