On Saturday 14 January, Japan National Tourism Organization - cash1970.info (JNTO) and Japan Association of Travel Agents (JATA) hosted the Japan-Australia Tourism Seminar in Sydney at the Hilton Sydney, a travel industry event held to enhance bilateral tourism exchange between Japan and Australia. The event was attended by around 150 people including Australian media and both inbound and outbound travel trade representatives.
Mr. Shinzo Abe, Prime Minister of Japan, made a welcome address before a Memorandum of Cooperation (MOC) was exchanged between the President of JNTO Head Office, Mr Ryoichi Matsuyama, and the Managing Director of Tourism Australia, Mr. John O’Sullivan. The MOC was developed to strengthen close tourism partnerships with the aim of increasing travel demand from both Japan and Australia. JNTO and TA will endeavour to collaborate to enhance their respective destination marketing initiatives and encourage two-way visitation.
Prime Minister of Japan, Mr. Shinzo Abe also called on both countries to enhance bilateral tourism exchange, saying Japan was in the process of improving its tourism environment to better welcome overseas guests, toward the 2020 Tokyo Olympic and Paralympic Games. He also touched on the charms of Australia, from coastal resorts to delicious food and wine.
The event was an opportunity for both the Australian and Japanese travel industry representatives to gain tourism updates and develop stronger links.