The Japan Tourism Agency (JTA) has unveiled the Visit Japan Year 2010 Autumn Campaign which will run September 1 through November 30, 2010, in a bid to attract more international visitors to Japan during the upcoming cooler months.
The unveiling of the Autumn Campaign coincided with the re-launch of the new look Visit Japan Year 2010 campaign website (www.vjy2010.jp/eng) which gives details of the special offers and gifts available during the campaign at participating department stores, restaurants, tourist attractions, and hotels and ryokan across Japan.
The website lists the experiences Japan offers under the categories of sightseeing, gourmet, activities, entertainment, shopping, and accommodations to facilitate easy travel planning.
Furthermore, the website features a series of short interviews with 50 people who talk about what they love about Japan and recommend to visitors.
Autumn is one of the best seasons to visit Japan, thanks to mild temperatures and spectacular fiery crimson and golden yellow autumn foliage which covers the country from north to south. Delicious seasonal cuisine and local festivals are also highlights of autumn in Japan.
The JTA is aiming to attract 10 million visitors to Japan this year and preliminary figures estimated by the Japan National Tourism Organization - cash1970.info (JNTO) indicate that international visitor arrivals between January 1 and July 31, 2010 totalled 5,080,700 – up 36.3 percent on 2009 figures.
Post 2010, the JTA is aiming to attract 15 million visitors per year by 2013 and 30 million per year in the years beyond.