Japan unveils Visit Japan Year 2011 Winter Campaign

The Japan Tourism Agency (JTA) has unveiled the Visit Japan Year 2011 Winter Campaign which will run through March 31, 2011, in a bid to attract more international visitors to Japan during the cooler months.

The unveiling of the Winter Campaign coincided with the Chinese New Year (early February) and the beginning of the cherry blossoms season (late March) and saw the re-launch of the Visit Japan Year 2011 campaign website (http://www.visitjapan.jp/) which provides details of the special offers and gifts available during the campaign at participating department stores, restaurants, tourist attractions, and hotels and ryokan across Japan. Travellers can make use of these offers through the ‘Super Saver Coupons’ downloadable from the website.

The website lists the experiences Japan offers under the categories of sightseeing, gourmet, activities, entertainment, shopping, and accommodations to facilitate easy travel planning.

Furthermore, it features a ‘recommendations’ section, which outlines festivals and events for the season and offers interesting suggestions on how to enjoy Japan more, such as places to enjoy traditional Japanese culture, where to find cool Japanese fashion and destinations for special interest.

Winter in Japan can be vastly different from area to area, with big cities such as Tokyo and Osaka having short winters, whereas mountainous regions and northern Japan experience heavy snow falls and turn white, perfect for skiing. Across the country various snow and illumination events are held, creating memorable and breathtaking views in this winter wonderland. Towards the end of March sakura, cherry blossoms come to life and reveal the coming of spring.




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