Media Releases



Media Releases

JNTO honoured with Destination Award at Luxperience

Japan National Tourism Organization - cash1970.info (JNTO) has won the ‘Destination Award’ at Luxperience 2018, one of the leading luxury travel trade shows in Australasia and the Asia Pacific.

The award recognises the outstanding achievements of regional, state and national tourism offices in promoting luxury travel to their destinations.

Commenting on the prestigious award, JNTO Sydney Office Executive Director, Kana Wakabayashi said: “We are very honoured to receive the Luxperience Destination Award.

“There is an abundance of once-in-a-lifetime experiences for travellers to enjoy in Japan. Not only are visitors spoilt for choice when it comes to five-star hotels and Michelin-starred restaurants, but Japan’s unique culture and hospitality also enhances the traditional concept of luxury. Showcasing the diversity of high-end experiences in Japan to the travel trade is an important aspect of our overarching global strategy.”

JNTO’s program of education initiatives, including the Japan Luxury Showcase famil and travel mart, has provided trade professionals with first-hand knowledge of the luxury travel market in Japan. “We will continue to showcase and promote operators, accommodation, regional destinations and all other aspects of luxury travel in Japan,” added Wakabayashi.

“We recognise the importance of trade professionals in inspiring travel to Japan and intend to support them through a series of activities, such as trade seminars and famil trips.”

“Japan is a truly special luxury travel destination. Authentic cultural experiences such as staying overnight at a Buddhist temple and joining the monks for meditation; or riding on a resort train through the beautiful Japanese countryside, then soaking in an onsen – a natural hot spring – are just some examples of the only-in-Japan experiences visitors will talk about with family and friends for years to come.”

Kana Wakabayashi, Executive Director of JNTO Sydney Office

Kana Wakabayashi, Executive Director of JNTO Sydney Office

Inspiring Show Business: Japan Photo & Video Contest

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Japan Convention Bureau (a division of JNTO) has launched the first global photo and video contest focused on Meetings, Incentives, Conferences and Events in Japan. Under the title “Inspiring Show Business: Japan Photo & Video Contest – New Ideas Start Here –”, this contest is a platform for attendees and organisers of business events in Japan to share their insights on the destination through visual media.

Contest Guidelines

Eligibility: Professionals worldwide who organised or attended business events in Japan.
Categories: Photo division Video division
●Innovative Japan Award

●Unique Japan Award

●Hospitable Japan Award

●New Idea Video Award
Prizes: Grand Prize (1) Category Winners (1 per category)
●Invitation to the Award Ceremony

(Japan travel worth 50,000 yen including a Cultural Experience Program)

●Advertisement on business events related media

●Invitation to the Award Ceremony

(Including Japanese Culture Experience Program)

 

All winners and additionally 20 Finalists per category will receive a photo book compilation of the winning entries
Deadline:  7th January, 2019, 1pm (Australia EST)
Panel of Judges
Didier Scaillet, SITE, CEO

Makiko Yamamoto, MPI Japan Chapter, Honorary Chair

Kayo Nomura, IAPCO Council Member

 

Hirokazu Ueda, The Photographic Society of Japan, Chief Executive Director

Anju, Photographer

Etsuko Kawasaki, JNTO, Executive Director of Japan Convention Bureau

For application and further details, see www.japanmeetings.org/contest

 

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JAPAN Best Incentive Travel Awards 2018 Winners Decided!

31 August, 2018 – Japan National Tourism Organization - cash1970.info (JNTO) has selected the winners of the JAPAN Best Incentive Travel Awards 2018, which recognises outstanding Japan incentive travel* organisers.

This year marks the third time these awards have been presented. Through the awards, we aim to educate, inspire and learn the motivation behind parties involved in the business events industry in both Japan and overseas through the recognition of examples of the best practices for Japan incentive travel.

Entry was restricted to Japan incentive tours which had at least 100 room nights** that were held within the 2017 fiscal year. Entry was open to submissions from travel agencies and meeting planners around the world and 79 entries were received this time.

Winners were selected by a jury made up of industry experts who picked three incentive travel groups that were especially outstanding, including those that resulted in an improvement of employee motivation and sales results achieved after the trip, distinctive programs including in-depth sightseeing, and programs that contributed to local regional revitalisation through collaboration with the region visited.

As a supplementary prize, winners will be invited to an awards ceremony to be held the day before the VISIT JAPAN Travel & MICE Mart to receive a crystal trophy in recognition of their contribution.

The awards ceremony will be held in Tokyo on September 19 (Wed) and there will be a presentation of the awarded incentive programs.

Award Winners
Best Incentive Travel: Comfort Travel Service Co., Ltd./Colatour (Taiwan) ‘Dancing snow in Tohoku and Hakodate’

Best Creative Planning: Kulin Kumar Holidays Pvt. Ltd. (India) ‘Tungaloy India Pvt. Ltd.’

Best Community Contribution: JTB Australia Pty. Ltd. (Australia) ‘TOP ACHIEVERS OKINAWA TOUR 2017’

Please see the website for more information:  https://incentive-awards-jnto.com/

Incentives2018

* In general, travel for the purposes of improving motivation and sales through incentives, recognition and training for company employees or high achievers in their agencies.
**One room night is calculated as one person staying one night (20 persons x 5 nights = 100 room nights)

About Japan National Tourism Organization - cash1970.info
Japan National Tourism Organization - cash1970.info (JNTO), an independent agency of the Japanese government, promotes Japan as a leisure and business destination to connect Japan to the world. Through its 20 offices worldwide, JNTO disseminates information, conducts publicity and exhibitions, supports tour development, carries out research and much more. For more information on travel to Japan, visit cash1970.info

JNTO and Japan Airlines offer Aussies the chance to develop their ‘ikigai’ with a Canon Master in Japan

Japan National Tourism Organization - cash1970.info (JNTO) has launched its latest digital campaign, ‘The Master’s Apprentice’ in partnership with Japan Airlines and Canon Australia. The exciting campaign gives aspiring Australian photographers the chance to pursue their ‘ikigai’ with a once-in-a-lifetime photography expedition through Hokkaido in northern Japan.

Ikigai is an age-old Japanese concept that means ‘reason for being’. Your ikigai is your true passion and calling in life—What drives you to get up every morning.

The winner will fly premium economy to Japan to take part in a week-long 1-on-1 photography masterclass with renowned Canon Master, Richard I’Anson. Together they will adventure through Hokkaido in autumn colour as Richard shares the skills he has acquired over 35 year in pursuit of his ikigai—travel photography.

JNTO Sydney Executive Director, Kana Wakabayashi, said “Japan is a very photogenic destination and we’re excited to make one aspiring photographer’s bucket list wish come true! I’m sure they will find inspiration at every turn, from the energy and bright lights of Sapporo to the rugged natural beauty of Daisetsuzan National Park highlighted by seasonal colours.”

On JAL teaming up with JNTO, JAL Vice President & Regional Manager Australia & New Zealand, Seiji Takaramoto, offered “JAL is proud to partner with JNTO to bring the beauty of Hokkaido closer to Australians. With flights to 6 key destinations in Hokkaido, it is now easier than ever for aspiring photographers to capture the natural beauty of Japan’s northernmost island.”

Canon Master, Richard I’Anson, is recognised as a Master of Photography from the Australian Institute of Professional Photography (AIPP), has authored five editions of the best-selling ‘Lonely Planet Guide to Travel Photography’ and features in the award-winning series, ‘Tales by Light’, screening globally on Netflix.

Canon Australia will equip the winner with their very own Canon 6D Mark II Advanced Kit and Expand.My.World, an online learning platform, will reward both winner and runners-up with the online course, ‘Travel photography with Richard I’Anson’.

For the chance to become the ‘apprentice’, Australians are invited to demonstrate their passion and skills by simply sharing their Instagram account and completing an online entry form.

‘The Master’s Apprentice’ online campaign runs from 24th of July 2018 to 2nd of September 2018 and is available on both desktop and mobile devices. Become the apprentice: cash1970.info/masters-apprentice

Japan Airlines flies direct from Sydney & Melbourne to Tokyo daily.

 

About Japan National Tourism Organization - cash1970.info
Japan National Tourism Organization - cash1970.info (JNTO), an independent agency of the Japanese government, promotes Japan as a leisure and business destination to connect Japan to the world. Through its 20 offices worldwide, JNTO disseminates information, conducts publicity and exhibitions, supports tour development, carries out research and much more.

About Japan Airlines
Japan Airlines (JAL) was founded in 1951 and became the first international airline in Japan. A member of the oneworld alliance and a Skytrax 5-Star airline, JAL now reaches more than 344 airports in 56 countries and regions together with its codeshare partners with a modern fleet of more than 230 aircraft. JAL Mileage Bank (JMB), the airline’s loyalty program, has reached over 31 million members worldwide. Awarded one of the most punctual major international airlines, JAL is committed to providing customers with the highest levels of flight safety and quality in every aspect of its service, and aims to become the most preferred airline in the world. JAL flies daily between Tokyo’s Narita Airport and both Sydney and Melbourne. Visit www.jal.com.au.

Etsuko Kawasaki, Executive Director of Japan Convention Bureau, Named One of Successful Meetings’ 25 Most Influential People in the Meetings Industry for 2018

Japan National Tourism Organization - cash1970.info (JNTO) is pleased to announce that Successful Meetings* has nominated Etsuko Kawasaki, Executive Director of Japan Convention Bureau, as one of the 25 Most Influential People in the Meetings Industry for 2018. She is the first ever Japanese expert to join the ranks of this group, selected based on open call nominations from industry experts, internal research, and readers.

Kawasaki has been contributing to the globalisation of the Japanese meetings industry through collaboration with international industry associations such as ICCA, MPI, IAPCO and PCMA to reach prominent professionals in the industry. A new campaign with the advertising slogan “New ideas start here” was launched this year under her supervision to increase branding recognition both at home and abroad. The campaign differentiates Japan’s business events from general tourism, and features why organisations take their meetings to Japan.

“It is my great honour that I was selected as one of the 25 Most Successful Influential People,” Kawasaki said. “I will do my best to enhance our global campaign and develop our industry further so that Japan will attract more business events in the future,” she told Successful Meetings.

*Successful Meetings is the leading magazine of the global meetings industry. It features the latest news concerning meetings, conventions, incentives, and trade show professionals. Based on its access to a wide variety of groundbreaking information in the field, it annually recognises the 25 Most Influential People who are contributing to the betterment of the meetings industry. Other key influencers included in the list this year included Sherrif Karamat, President and CEO of PCMA and Martin Sirk, CEO of ICCA.

For more information: https://www.japanmeetings.org/

About Etsuko Kawasaki
Kawasaki joined Japan National Tourism Organization - cash1970.info in 1992. She has a total of 14 years of experience in the business meetings industry, and has been the Executive Director of Japan Convention Bureau since 2016. She is the first female executive in JNTO.

About Japan National Tourism Organization - cash1970.info (JNTO)
As the official tourism board of Japan, JNTO uses its 20 offices worldwide to engage in a range of promotion activities with the goal of encouraging international travellers to visit and explore the destination.

About Japan Convention Bureau
Japan Convention Bureau, a section of JNTO is a professional body which promotes Japan as a destination to host international meetings, incentive tours, conventions, conferences and business events. Together with 5 convention specialists in strategically located overseas offices at offices, Japan Convention Bureau offers beneficial information, neutral advice and assistance to business meeting and event planners worldwide.

JNTO’s Japan Luxury Showcase highlights Japan as a luxury destination

Japan National Tourism Organization - cash1970.info (JNTO) Sydney Office invited a mix of 5 product managers and travel advisors from Australia on a 6-night fully hosted tour of Japan from 16-22 June 2018. The purpose of the famil was to introduce local luxury travel professionals to the idyllic Shinshu region, an ideal luxury travel destination year-round, but particularly in the summertime due to its temperate climate and wealth of outdoor attractions, and the Hokuriku region, which is renowned for its art and traditional culture. The tour culminated in business meetings with local suppliers in the glistening metropolis of Tokyo.

The week-long trip was packed from beginning to end, starting with an inspection of a local winery and lunch in the quiet hillsides of Karuizawa, Nagano; continued on to Kanazawa, considered a “Little Kyoto” due to its history and rich culture; and ended back in Tokyo with inspections of local five-star hotels, with a heavy focus on artisans and local outdoor experiences throughout.

Highlights of the tour included experiencing the Gran Class on Japan’s Hokuriku shinkansen (bullet train), feasting on ice-cream covered in gold-leaf, wildlife tours to enjoy musasabi (Japanese flying squirrel) and local bird watching, dining at a Michelin-starred restaurant and enjoying dinner in the company of an enchanting maiko (geisha).

Accommodation throughout the trip ranged from pure high-end western luxury to traditional Japanese onsen ryokan (traditional Japanese inn with hot springs). Upon arrival in Tokyo, participants spent their first night in Japan at Palace Hotel Tokyo, located adjacent to its namesake, the Imperial Palace. Their next destination was Karuizawa Prince Hotel East, the newest addition to the Small Luxury Hotels of the World collection in Japan. In Kanazawa, in addition to staying at the small boutique hotel Sainoniwa, inspections were held at Kanazawa Tokyu Hotel and ANA Crowne Plaza Kanazawa. For an onsen ryokan experience, participants stayed at Hoshinoya Kai Kaga. To finish off the trip with an air of complete luxury, their final home away from home for two nights was the Ritz Carlton Tokyo.

“I am confident that we shall grow visitor levels to Japan, thanks not only to my recent experience, but to the contacts I gained at the Luxury Travel event” said participant Melanie Wynne, Product Development Manager of Phil Hoffmann Travel.

In addition to facilitating the development of high-end products to Japan for Australian travellers, JNTO also aims to educate and inspire the Australian travel industry with the quality and variety of high calibre services and experiences on offer.

Melanie Wynne of Phil Hoffman Travel, Kathy Thomaidis of MTA Travel, Rad Rusin of Abercrombie & Kent Australia, Jane Arthur of Encore Journeys and Julie Richards of Concierge Traveller at Kenrokuen Garden in Kanazawa, Japan.

Melanie Wynne of Phil Hoffman Travel, Kathy Thomaidis of MTA Travel, Rad Rusin of Abercrombie & Kent Australia, Jane Arthur of Encore Journeys and Julie Richards of Concierge Traveller at Kenrokuen Garden in Kanazawa, Japan.

The JAPAN Best Incentive Travel Awards 2018 – Entries now open!

The JAPAN Best Incentive Travel Awards 2018 organised by Japan National Tourism Organization - cash1970.info (JNTO) is now open for entries and submissions will be accepted until 13 July 2018 at 5pm (UTC+9). The awards ceremony will be held on 19 September 2018 at Hotel New Otani, Tokyo.
The Japan Incentive Travel Awards aims to recognise outstanding achievers among global meeting and incentives planners for their delivery of unique programs and experiences for incentive tours to Japan, and showcasing the attractions of Japan as an ideal incentive destination to the world.

Eligibility

  • Eligible incentive tours must have taken place between 1 April 2017 and 31 March 2018 with at least 100 room nights*.
    *One room night is based on one person staying for one night (For e.g. 20 persons x 5 nights = 100 room nights)
  • You must submit the relevant documents of the incentive tour conducted together with the photos as entry proof.
  • If your entry is selected for the prize, the detailed information of your event will be featured on JNTO’s website. However, the name of your client will not be disclosed.

How to Apply
To download the application form, please visit https://incentive-awards-jnto.com/

Announcement of Winning Entries
All winning entries will be announced in early August on JNTO’s website.

Prizes

  • Three winners will be invited to Japan for the awards ceremony with complimentary return round trip business class airfare provided. JNTO will offer each winner a fully hosted inspection trip with more chances to explore new incentive and “WOW” ideas for your future incentive tour planning.
  • The winners will have the privilege to use the “JAPAN Best Incentive Travel Awards 2018” logo for all advertising and marketing promotional activities for a period of three years.
    *The prize package is subject to change.

Incentives2018

JNTO and AirAsia partner to help Australian travellers find their ‘ikigai’ in Japan

Japan National Tourism Organization - cash1970.info (JNTO) has partnered with AirAsia to launch an exciting digital campaign called ‘The Secret Scrolls of Ikigai’, which aims to help young Australian travellers discover their true passion in Japan.

Ikigai is an age-old Japanese concept that means ‘your reason for being’. Your ikigai is what drives you to get up in the morning. It gives you purpose, and with it, can lead to what we keep searching for… longevity and joyful living.

In The Secret Scrolls of Ikigai, players solve a series of Japan travel-related riddles to unlock the Secret Scroll of Ikigai, and go in the draw to win return flights for two from Australia to Japan flying AirAsia.

JNTO Sydney Executive Director Kana Wakabayashi, said “Japan is a travel destination that has something for everyone. I invite Australian travellers to visit for themselves, and find their true passion! Whether it’s hiking through pristine forests or dining at a Michelin-starred restaurant, staying in a Buddhist temple in Koyasan or learning karate in Okinawa, Japan has it all.”

AirAsia X Group Head of Commercial Barry Klipp, said “Japan is rich in history and tradition. Unlocking these secrets through a unique campaign like ‘The Secret Scrolls of Ikigai’ would help to showcase the breadth of our network to Australians, alongside fantastic fare offers.”

The Secret Scrolls of Ikigai online campaign runs from 4 June to 15 July 2018 and is available on both desktop and mobile devices. Play now: cash1970.info/secretscrolls

AirAsia’s long-haul affiliate, AirAsia X operates more than 35 flights per week from Australia to its hub in Kuala Lumpur, and onward connections to Osaka, Tokyo (Haneda) and Sapporo.

The Secret Scrolls of Ikigai campaign site banner

The Secret Scrolls of Ikigai campaign site

About Japan National Tourism Organization - cash1970.info

Japan National Tourism Organization - cash1970.info (JNTO), an independent agency of the Japanese government, promotes Japan as a leisure and business destination to connect Japan to the world. Through its 20 offices worldwide, JNTO disseminates information, conducts publicity and exhibitions, supports tour development, carries out research and much more.

JNTO holds launch event for new global campaign

Yesterday, Japan National Tourism Organization - cash1970.info (JNTO) hosted a launch event at Café Sydney in Circular Quay, to bring to life JNTO’s new global campaign “Enjoy my Japan”. The event was attended by 122 people including prominent media and members of the travel trade.
The event was kicked off by television presenter Stephanie Brantz, who also served as MC of the event. Mr Keizo Takewaka, Consul-General of Japan in Sydney gave a brief introductory speech regarding the current state of tourism between Australian and Japan followed by Ms Kana Wakabayashi, Executive Director of JNTO Sydney Office, introducing the new global campaign to the audience.

Finally, guest speaker Mr Nick Farr-Jones, former captain of the Wallabies, shared his personal experiences of travelling around Japan. Nick spoke about how welcoming Japan is, and also explained that sport is a great opportunity to see a country outside of the normal experiences. More specifically he spoke about the upcoming Rugby World Cup 2019 which will be held across 12 cities in Japan and the great opportunities it provides to experience a different side of Japan.

The event was held to bring attention to JNTO’s new “Enjoy my Japan” campaign, which seeks to entice long-haul travellers to visit Japan and explore the country beyond the well-known popular attractions, and immerse themselves more fully in the rich depths of Japanese nature and culture that exist off the beaten tourist path.

This extensive, multifaceted promotion involves a broad variety of initiatives, including the launch of a dedicated website (www.enjoymyjapan.jp) featuring personalised video clips that show a broad range of activities and scenes not typically associated with Japan, strategically targeted digital advertisements, and television commercials currently airing on both free-to-air and Foxtel.

A cornerstone of the new campaign is the message that Japan literally has something for everyone, and that whatever it is a long-haul traveller goes to an overseas destination for, Japan is ready, willing, and waiting to fulfil their passions. In addition to satisfying visitors from abroad with the familiar, iconic sites and things to see and do the country has long been known for, there is also a desire to foster a richer and more personal experience by making lesser-known places and activities more accessible, especially to entire families and those with an adventurous spirit.

“I’m so happy to have the opportunity to share with everyone our new ‘Enjoy my Japan’ campaign to showcase experiences usually not associated with travel in Japan,” Ms Wakabayashi said. “There is so much more to Japan than the usual experiences, and this is a great campaign that will break down those stereotypes.”

Events have also been held by JNTO offices in other key global cities such as Tokyo, London, Berlin, Paris and New York to showcase the unveiling of the “Enjoy my Japan” website.

Guest speaker Nick-Farr Jones, Rugby Union legend and former Wallabies Captain

Guest speaker Nick-Farr Jones, Rugby Union legend and former Wallabies Captain

Consul-General of Japan in Sydney, Keizo Takewaka giving a welcome address

Consul-General of Japan in Sydney, Keizo Takewaka giving a welcome address

JNTO Sydney Office Executive Director Kana Wakabayashi explaining the campaign

JNTO Sydney Office Executive Director Kana Wakabayashi explaining the campaign

Event MC Stephanie Brantz, Australian Sports Presenter with Nick Farr-Jones

Event MC Stephanie Brantz, Australian Sports Presenter with Nick Farr-Jones

Event attendees included travel trade and media

Event attendees included travel trade and media

Fresh sushi made at a dedicated sushi station

Fresh sushi made at a dedicated sushi station

JNTO "Enjoy my Japan" Campaign Launch event at Cafe Sydney

JNTO “Enjoy my Japan” Campaign Launch event at Cafe Sydney

About JNTO

Japan National Tourism Organization - cash1970.info (JNTO), an independent agency of the Japanese government, promotes Japan as a leisure and business destination to connect Japan to the world. Through its 20 offices worldwide, JNTO disseminates information, conducts publicity and exhibitions, facilitates tour development, carries out research and much more.

Japan National Tourism Organization - cash1970.info partners with Olympic gold medallist Sally Pearson to promote travel to Japan

Japan National Tourism Organization - cash1970.info (JNTO) is pleased to announce a new multichannel marketing campaign featuring Olympic gold medallist and world champion Sally Pearson to promote Japan to Australian travellers. Sally Pearson is one of Australia’s greatest Olympians and one of the fastest 100m hurdlers in history.

With the recent conclusion of the Winter Olympics in Pyeongchang and the upcoming Commonwealth Games in the Gold Coast, social awareness of major sporting activities is at an all-time high. Pearson was carefully chosen for this campaign to not only utilise her overall popularity but also to tie into one of Australia’s favourite past-times: sports.

At the 2012 London Olympic Games she became just the 10th female Australian track athlete to win a gold medal, smashing the Olympic record in the process. In 2014 Pearson was awarded the Order of Australia Medal (OAM) for her contribution to sport as a Gold Medallist at the London Olympic Games and most recently Pearson was once again named world champion of the 100m hurdles in 2017.

“We feel this is a great chance to utilise the current interest in sporting events to showcase what Japan has to offer, especially since Japan is hosting the Rugby World Cup in 2019 and Tokyo will host the Olympics and Paralympics in 2020,” Kana Wakabayashi, Executive Director of JNTO Sydney Office said. “We are so excited to have the opportunity to work together with a well-known Australian athlete such as Sally Pearson.”

JNTO’s new multi-media campaign will be brought to life through a series of channels ranging from out-of-home advertising to social media and digital marketing. The campaign will run until the end of March and is aiming to highlight the range of unique cultural, traditional and culinary experiences which can be found in Japan.

JNTO’s OOH advertising will be seen across Brisbane, Melbourne and Sydney while digital marketing can be spotted on websites such as AWOL, Escape and Traveller. JNTO has also created a short video clip featuring Sally’s personal experience of Japan which will be shared through social media. The clip includes a mix of well-known locations such as the Arashiyama Bamboo Grove (Kyoto) and Himeji Castle (Hyogo), as well as the lesser-known destinations of Ishigaki Island (Okinawa), Usa Jingu Shrine (Oita) and Lake Mashu (Hokkaido), as well as various cultural experiences which can be enjoyed throughout the country.

About JNTO

Japan National Tourism Organization - cash1970.info (JNTO), an independent agency of the Japanese government, promotes Japan as a leisure and business destination to connect Japan to the world. Through its 20 offices worldwide, JNTO disseminates information, conducts publicity and exhibitions, facilitates tour development, carries out research and much more.


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