Media Releases



Media Releases

JNTO holds launch event for new global campaign

Yesterday, Japan National Tourism Organization - cash1970.info (JNTO) hosted a launch event at Café Sydney in Circular Quay, to bring to life JNTO’s new global campaign “Enjoy my Japan”. The event was attended by 122 people including prominent media and members of the travel trade.
The event was kicked off by television presenter Stephanie Brantz, who also served as MC of the event. Mr Keizo Takewaka, Consul-General of Japan in Sydney gave a brief introductory speech regarding the current state of tourism between Australian and Japan followed by Ms Kana Wakabayashi, Executive Director of JNTO Sydney Office, introducing the new global campaign to the audience.

Finally, guest speaker Mr Nick Farr-Jones, former captain of the Wallabies, shared his personal experiences of travelling around Japan. Nick spoke about how welcoming Japan is, and also explained that sport is a great opportunity to see a country outside of the normal experiences. More specifically he spoke about the upcoming Rugby World Cup 2019 which will be held across 12 cities in Japan and the great opportunities it provides to experience a different side of Japan.

The event was held to bring attention to JNTO’s new “Enjoy my Japan” campaign, which seeks to entice long-haul travellers to visit Japan and explore the country beyond the well-known popular attractions, and immerse themselves more fully in the rich depths of Japanese nature and culture that exist off the beaten tourist path.

This extensive, multifaceted promotion involves a broad variety of initiatives, including the launch of a dedicated website (www.enjoymyjapan.jp) featuring personalised video clips that show a broad range of activities and scenes not typically associated with Japan, strategically targeted digital advertisements, and television commercials currently airing on both free-to-air and Foxtel.

A cornerstone of the new campaign is the message that Japan literally has something for everyone, and that whatever it is a long-haul traveller goes to an overseas destination for, Japan is ready, willing, and waiting to fulfil their passions. In addition to satisfying visitors from abroad with the familiar, iconic sites and things to see and do the country has long been known for, there is also a desire to foster a richer and more personal experience by making lesser-known places and activities more accessible, especially to entire families and those with an adventurous spirit.

“I’m so happy to have the opportunity to share with everyone our new ‘Enjoy my Japan’ campaign to showcase experiences usually not associated with travel in Japan,” Ms Wakabayashi said. “There is so much more to Japan than the usual experiences, and this is a great campaign that will break down those stereotypes.”

Events have also been held by JNTO offices in other key global cities such as Tokyo, London, Berlin, Paris and New York to showcase the unveiling of the “Enjoy my Japan” website.

Guest speaker Nick-Farr Jones, Rugby Union legend and former Wallabies Captain

Guest speaker Nick-Farr Jones, Rugby Union legend and former Wallabies Captain

Consul-General of Japan in Sydney, Keizo Takewaka giving a welcome address

Consul-General of Japan in Sydney, Keizo Takewaka giving a welcome address

JNTO Sydney Office Executive Director Kana Wakabayashi explaining the campaign

JNTO Sydney Office Executive Director Kana Wakabayashi explaining the campaign

Event MC Stephanie Brantz, Australian Sports Presenter with Nick Farr-Jones

Event MC Stephanie Brantz, Australian Sports Presenter with Nick Farr-Jones

Event attendees included travel trade and media

Event attendees included travel trade and media

Fresh sushi made at a dedicated sushi station

Fresh sushi made at a dedicated sushi station

JNTO "Enjoy my Japan" Campaign Launch event at Cafe Sydney

JNTO “Enjoy my Japan” Campaign Launch event at Cafe Sydney

About JNTO

Japan National Tourism Organization - cash1970.info (JNTO), an independent agency of the Japanese government, promotes Japan as a leisure and business destination to connect Japan to the world. Through its 20 offices worldwide, JNTO disseminates information, conducts publicity and exhibitions, facilitates tour development, carries out research and much more.

Japan National Tourism Organization - cash1970.info partners with Olympic gold medallist Sally Pearson to promote travel to Japan

Japan National Tourism Organization - cash1970.info (JNTO) is pleased to announce a new multichannel marketing campaign featuring Olympic gold medallist and world champion Sally Pearson to promote Japan to Australian travellers. Sally Pearson is one of Australia’s greatest Olympians and one of the fastest 100m hurdlers in history.

With the recent conclusion of the Winter Olympics in Pyeongchang and the upcoming Commonwealth Games in the Gold Coast, social awareness of major sporting activities is at an all-time high. Pearson was carefully chosen for this campaign to not only utilise her overall popularity but also to tie into one of Australia’s favourite past-times: sports.

At the 2012 London Olympic Games she became just the 10th female Australian track athlete to win a gold medal, smashing the Olympic record in the process. In 2014 Pearson was awarded the Order of Australia Medal (OAM) for her contribution to sport as a Gold Medallist at the London Olympic Games and most recently Pearson was once again named world champion of the 100m hurdles in 2017.

“We feel this is a great chance to utilise the current interest in sporting events to showcase what Japan has to offer, especially since Japan is hosting the Rugby World Cup in 2019 and Tokyo will host the Olympics and Paralympics in 2020,” Kana Wakabayashi, Executive Director of JNTO Sydney Office said. “We are so excited to have the opportunity to work together with a well-known Australian athlete such as Sally Pearson.”

JNTO’s new multi-media campaign will be brought to life through a series of channels ranging from out-of-home advertising to social media and digital marketing. The campaign will run until the end of March and is aiming to highlight the range of unique cultural, traditional and culinary experiences which can be found in Japan.

JNTO’s OOH advertising will be seen across Brisbane, Melbourne and Sydney while digital marketing can be spotted on websites such as AWOL, Escape and Traveller. JNTO has also created a short video clip featuring Sally’s personal experience of Japan which will be shared through social media. The clip includes a mix of well-known locations such as the Arashiyama Bamboo Grove (Kyoto) and Himeji Castle (Hyogo), as well as the lesser-known destinations of Ishigaki Island (Okinawa), Usa Jingu Shrine (Oita) and Lake Mashu (Hokkaido), as well as various cultural experiences which can be enjoyed throughout the country.

About JNTO

Japan National Tourism Organization - cash1970.info (JNTO), an independent agency of the Japanese government, promotes Japan as a leisure and business destination to connect Japan to the world. Through its 20 offices worldwide, JNTO disseminates information, conducts publicity and exhibitions, facilitates tour development, carries out research and much more.

JNTO and JAL host Tree of Senbazaru event in Melbourne

The Tree of Senbazaru campaign event sponsored by Japan National Tourism Organization - cash1970.info (JNTO) in partnership with Japan Airlines (JAL) delighted visitors to Melbourne Central shopping mall over the weekend. The event was held at Shot Tower Square to raise awareness of the Japan Airlines daily direct flights between Melbourne to Tokyo Narita, which started last year.

From 10AM-7PM across the two-day event, Melburnians of all ages and backgrounds; friends, couples and families alike flocked to the Tree of Senbazaru, a cherry blossom tree decorated with hanging paper cranes, to pluck their own lucky crane and enter the draw to win round trip economy flights for two from Melbourne to Tokyo.

The winner will be drawn and notified on 26th March 2018.

Over 5,600 people visited The Tree of Senbazuru to enter the competition, collect Japan travel brochures, meet cabin crew, experience Japan Airlines business class seats and take photos in front of the cherry blossom tree. Spot prizes from Japan Airlines handed out on the day included special JAL branded happi coats, travel pouches, pens, clear files and uchiwa fans.

For those who missed out on the event, a virtual Tree of Senbazaru will be available online from 27 February – 25 March 2018. Visitors to the campaign site can click on the crane, reveal their unique code and enter a second competition draw using the online entry form. It is only open to residents of VIC and SA.

Japan Airlines launched daily direct flights between Melbourne and Tokyo Narita on 2 September 2017. Visit the Tree of Senbazaru campaign site here: cash1970.info/winjalflights

About Japan National Tourism Organization - cash1970.info
Japan National Tourism Organization - cash1970.info (JNTO), an independent agency of the Japanese government, promotes Japan as a leisure and business destination to connect Japan to the world. Through its 20 offices worldwide, JNTO disseminates information, conducts publicity and exhibitions, develops tours, carries out research and much more. For more information on travel to Japan, visit cash1970.info.

About Japan Airlines
Japan Airlines (JAL) was founded in 1951 and became the first international airline in Japan. A member of the oneworld® alliance, the airline now reaches more than 344 airports in 56 countries and regions together with its codeshare partners with a modern fleet of more than 230 aircraft. JAL Mileage Bank (JMB), the airline’s loyalty program, has reached over 31 million members worldwide. Awarded one of the most punctual major international airlines, JAL is committed to providing customers with the highest levels of flight safety and quality in every aspect of its service, and aims to become the most preferred airline in the world. JAL flies daily between Tokyo’s Narita Airport and both Sydney and Melbourne. Visit www.jal.com.au.

Tree of Senbazaru at Melbourne Central

Tree of Senbazaru at Melbourne Central

Tree of Senbazaru with Japan Airlines cabin crew

Tree of Senbazaru with Japan Airlines cabin crew

Melburnians flock to the Tree of Senbazaru for their chance to win return flights for 2 to Tokyo

Melburnians flock to the Tree of Senbazaru for their chance to win return flights for 2 to Tokyo

Japan Airlines cabin crew with a young visitor

Japan Airlines cabin crew with a young visitor

JNTO and JAL promote Melbourne to Tokyo Flights with The Tree of Senbazuru campaign

To celebrate the launch of daily direct flights on Japan Airlines (JAL) between Melbourne and Tokyo Narita, Japan National Tourism Organization - cash1970.info (JNTO) and Japan Airlines have teamed up to launch an exciting consumer campaign called ‘The Tree of Senbazuru’ to raise awareness of the new service and grant two lucky winners round trip flights for two from Melbourne to Tokyo.

Senbazuru is the ancient art of folding and stringing together a thousand origami paper cranes. The Tree of Senbazuru is a special cherry blossom tree of a thousand paper cranes with the power to make one lucky person’s travel wish come true!

The campaign will be held in two phases. During phase 1, The Tree of Senbazuru will be placed at Melbourne Central shopping centre on 24-25 February 2018. Visitors can pluck an origami paper crane from the cherry blossom tree, visit the online campaign site, and enter their unique code to go into the draw to win return economy class flights for two from Melbourne to Tokyo flying with Japan Airlines.

Visitors to Melbourne Central during the two-day event will be able to see and experience Japan Airlines’ award-winning business class seats and meet cabin attendants. Other giveaways up for grabs from Japan Airlines include travel pouches, happi coats, uchiwa fans, pens and clear files.

Phase 2 of the campaign will be a virtual Tree of Senbazuru housed on the JNTO website. Visitors to the campaign site can click on the crane, reveal their unique code and enter a second competition draw using the online entry form.

The Tree of Senbazuru will be at Melbourne Central (near the Coop’s Shot Tower) from 10AM-7PM Saturday and Sunday 24-25 February 2018. The online campaign runs from 27 February – 25 March 2018.

Japan Airlines launched daily direct flights between Melbourne and Tokyo Narita on 2 September 2017.

About Japan National Tourism Organization - cash1970.info
Japan National Tourism Organization - cash1970.info (JNTO), an independent agency of the Japanese government, promotes Japan as a leisure and business destination to connect Japan to the world. Through its 20 offices worldwide, JNTO disseminates information, conducts publicity and exhibitions, develops tours, carries out research and much more. For more information on travel to Japan, visit cash1970.info.

About Japan Airlines
Japan Airlines (JAL) was founded in 1951 and became the first international airline in Japan. A member of the oneworld® alliance, the airline now reaches more than 344 airports in 56 countries and regions together with its codeshare partners with a modern fleet of more than 230 aircraft. JAL Mileage Bank (JMB), the airline’s loyalty program, has reached over 31 million members worldwide. Awarded one of the most punctual major international airlines, JAL is committed to providing customers with the highest levels of flight safety and quality in every aspect of its service, and aims to become the most preferred airline in the world. JAL flies daily between Tokyo’s Narita Airport and both Sydney and Melbourne. Visit www.jal.com.au.

The Tree of Senbazaru

Campaign image

Japan National Tourism Organization - cash1970.info hosts Japan Information Nights

Representatives of Japan’s travel industry gathered last week at the Japan Information Nights in Brisbane on 5 December and Sydney on 7 December, organised by Japan National Tourism Organization - cash1970.info (JNTO).

This year JNTO invited guest speakers for both cities – with MasterChef Australia 2017’s runner-up Ben Ungermann in Brisbane and Top 9 Finalist Callan Smith in Sydney, to speak about their personal experience of travelling in Japan.

Japan Information Night 2017 featured 17 suppliers in Brisbane and 33 suppliers in Sydney, including representatives from local governments, DMCs, accommodation, attractions, amenities and transportation.

In total 69 travel agents attended the Japan Information Night held in Brisbane, whilst a whopping 117 participants joined the Sydney event, the most participants JNTO has ever hosted at a seminar trade event.

The event provided an opportunity for travel agents to network and get direct updates from Japanese travel suppliers through one-on-one free-flow business meetings as well as learning more about general travel information.

Brisbane's Japan Information Night guest speaker Ben Ungermann

Brisbane’s Japan Information Night guest speaker Ben Ungermann

 

Sydney's Japan Information Night guest speaker Callan Smith

Sydney’s Japan Information Night guest speaker Callan Smith

 

One-on-one meeting sessions between suppliers and participants in Sydney

One-on-one meeting sessions between suppliers and participants in Sydney

 

Participating suppliers:

Accommodation

Agora Hotel Alliance Prince Hotels
Hakone Tourist Association / Fujiya Hotel Sunroute
Ichinoyu (Inn) Yoshiike Ryokan

DMCs

Hankyu Travel International Odakyu Group (Transportation, DMC, and other services)
InsideJapan Tours TABILINK
JTB Global Marketing & Travel Inc. Western Japan Office

Attractions, Amenities & Transportation

BIC Camera Satoyama Experience
Izuhakone Railway Setouchi Yacht Charter LLC.
Kansai Airport Universal Studios Japan

Local Governments

Gifu Prefectural Government Niigata Visitors & Convention Bureau
Hiroshima Convention & Visitors Bureau Okinawa Convention & Visitors Bureau
Hyogo Prefectural Government Cultural Centre Osaka City
Iiyama city Sakai City (Osaka Prefecture)
Kagawa Prefecture Tourism Association Tokyo Tourism Representative (Tokyo Convention & Visitors Bureau)
Kobe City Tourism Shizuoka Japan
Kyoto City (Kyoto Convention & Visitors Bureau) Toyooka City
Matsumoto Tourism & Convention Association Wakayama Prefectural Government

Travel agents explore Kyushu: the land of fire and water

A group of 8 travel agents from Australia returned from a 6-day familiarisation tour to Japan’s southern island of Kyushu flying with Japan Airlines. The tour was the second of two, fully hosted by Japan National Tourism Organization - cash1970.info (JNTO) to allow top scoring agents of the Japan E-Learning to experience the country’s regional charms.

Kyushu is the land of fire and water; rich in natural beauty, active volcanoes, and some of the nation’s best onsen (natural hot springs).

The agents stayed in a traditional ryokan (Japanese-style inn) in Kagoshima and experienced the therapeutic benefits of sunaburo, sand baths with heated volcanic sand. In Kumamoto, they visited the ancient samurai district of Chiran and one of Japan’s best loved castles, Kumamoto Castle.

Their tour ended in the island’s transport hub and largest city, Fukuoka. They enjoyed a punt cruise down the Yanagawa River and admired the late autumn colours. They shopped at department stores in Tenjin and explored the Christmas Markets.

Throughout the trip they were treated to a wide range of Japanese cuisine which included the famous Hakata ramen, hot-pot at an izakaya (Japanese pub) with all-you-an-drink, and grilled eel bento boxes.

The trip was supported by Japan Airlines, Hilton Hotels and Prince Hotels.

Take the Japan E-Learning today: elearning.cash1970.info

Travel agents explore Kyushu: the land of fire and water

Punt tour on the Yanagawa River
Left, from front to back: Justine Frost (Helloworld), Catherine Grindley (Italktravel), Nicky O’Rafferty (Escape Travel), and Emma Edge (Helloworld)
Right, from front to back: Rachael Atkins (TravelManagers), Kiah Murphy (Flight Centre) and Tanya Whitehurst (Cruiseabout)

Travel agents explore Kyushu: the land of fire and water

Kirishima Shrine
Left to right: Justine Frost (Helloworld), Yoko Kuroishi (Guide), Rachael Atkins (TravelManagers), Catherine Grindley (Italktravel), Yuri Cherniavsky (Travel Partners), Tanya Whitehurst (Cruiseabout), Nicky O’Rafferty (Escape Travel) and Emma Edge (Helloworld).

Travel agents explore Kyushu: the land of fire and water

Dining at an Izakaya (Japanese pub/restaurant)
Left, front to back: Tanya Whitehurst (Cruiseabout), Emma Edge (Helloworld), Justine Frost (Helloworld), Yuri Cherniavsky (Travel Partners)
Right, front to back: Kiah Murphy (Flight Centre), Nicky O’Rafferty (Escape Travel), Rachael Atkins (TravelManagers) and Catherine Grindley (Italktravel)

JNTO E-Learning Top Scorers Visit Japan’s Deep North

Japan National Tourism Organization - cash1970.info (JNTO) Sydney Office invited 8 retail travel agents from Australia on a 5-night fully hosted tour of Japan from 6-12 November.

The group was one of two groups visiting as part of the Japan E-Learning Top Scorers Familiarisation Trip. The agents visited the Tohoku region, located on the northeastern part of Japan’s main island of Honshu, in peak autumn colour.

Highlights of the tour included a shinkansen (bullet train) ride from Tokyo to Sendai, a 1,000 step pilgrimage to Yamadera mountain temple, a cruise of Matsushima Bay and a visit to a traditional castle town. The agents also enjoyed painting their own kokeshi dolls to take home as souvenirs.

The accommodation was varied and included stays at a family resort, ski resort, city hotel and ryokan (a Japanese-style inn), complete with a kaiseki meal and natural hot-spring baths.

The trip was supported by Japan Airlines, Hilton Hotels, Prince Hotels and Hoshino Resorts.

The next group departing 27 November will visit the southern region of Kyushu.

JNTO E-Learning Top Scorers Visit Japan’s Deep North

Left, from front to back: Sarah Browning (MTA Travel), Lara Pritchard (Italktravel), Tegan Gray (MTA Travel), Stephanie Sng (JNTO Sydney Office), Yoko Kuroishi (Guide).
Right, from front to back: Christine Riou (Newport Travel), Heather Harrison (RAC Travel), Sinead Allison (Helloworld Travel), Nicole Rappel (Helloworld Travel), Sandra Brasier (Italktravel).

JNTO launches new information site for the upcoming Rugby World Cup 2019 in Japan

Last night Japan National Tourism Organization - cash1970.info (JNTO) launched a brand new website to provide information to travellers for the Rugby World Cup 2019 held across Japan.

The aim of the website is to highlight important details of the twelve host cities including access, local food and drink, places of interest and model itineraries. It is a great opportunity for rugby fans who are visiting each city for the games to explore the local area pre and post match. The site will also provide information on where each team is playing, the times and locations of each match plus general match venue details such as stadium access.

JNTO will continue to add new information to expand the website as the official kick-off approaches , with the first game to be played in Tokyo between Japan and the winner of the Europe qualifiers on Friday, 20 September, 2019. Future additions include the most recent event news, details about fan zones and further sightseeing information.

To learn more about the Rugby World Cup 2019’s Japanese host cities, please visit: visitjapan2019.com. The website is available in English, French and Italian.

The Rugby World Cup 2019, Japan will be held from 20 September to 2 November, 2019, with the final match to be played at International Stadium Yokohama.

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Kii Peninsula, Japan named as a Lonely Planet Best in Travel 2018 destination

Lonely Planet announced on 25th October 2017 the destinations selected for their Best in Travel 2018 series. Japan’s Kii Peninsula was chosen as a Best in Travel 2018 Top 10 Regions winner, coming in 5th Place.

Kii Peninsula is made up of the prefectures of Wakayama, Mie and Nara, as well as the southern part of Osaka Prefecture. It is home to the UNESCO World Heritage Site: Sacred Sites and Pilgrimage Routes in the Kii Mountain Range, which includes the Kumano Kodo pilgrimage trail and Mt Koya (Koyasan) which is considered the centre of Shingon Buddhism.

According to Lonely Planet, visitors to Kii Peninsula have doubled over the past three years and the number is predicted to continue rising. Kii Peninsula has been chosen for its distinguished mix of Shintō shrines and Buddhist temples, sublime natural scenery and steaming hot springs, traditional culture and modern convenience – but without the crowds of usual popular tourist destinations.

Travel to Japan, particularly regional areas, continues to grow and this trend has been reflected in previous Lonely Planet’s Best In series. In 2016, Japan took second place in Lonely Planet’s Best in Travel Top 10 Countries and Hokkaido took first place in Lonely Planet’s Best in Asia Top 10 Destinations, and Takayama and South of Tokyo were also recently chosen in Lonely Planet’s Best in Asia Top 10 Destinations for 2017.

Deciding which destinations to include in Lonely Planet’s Best in Travel annual selection is a considered process involving Lonely Planet’s community of writers, editors and bloggers providing hundreds of suggestions of places that are not to be missed. These places are then shortlisted by a panel of in-house travel experts who consider criteria such as topicality, excitement and wow-factor to decide what to include in the best-selling, inspirational travel yearbook. The destinations selected for Lonely Planet’s Best in Travel must offer travellers an outstanding experience in the year ahead; it could be that something special is going on in the year ahead, that it offers travellers new things to see and do, or that Lonely Planet’s team of experts consider it overlooked and underrated, and recommend travellers visit before the crowds do.

Ogumo Torigoe in Kumano Kodo, Wakayama Prefecture

Ogumo Torigoe in Kumano Kodo, Wakayama Prefecture

Japan wins in inaugural Cheapflights Awards

Japan has won the “Favourite Destination – Asia Pacific Holiday” category at the inaugural Cheapflights Awards in Australia.

More than 14,340 Australians cast their votes from September through October and the announcements were made at The Private Kitchen in Sydney on 19th October 2017, with over 100 partners, industry professionals, media and influencers in attendance at the awards ceremony.

Amy Wei, spokesperson of KAYAK and Cheapflights brands in Asia Pacific, said the Awards provided an ideal opportunity to celebrate and share excellence in the travel industry.

“The Cheapflights Awards are just one way we are celebrating the Australian industry, recognising the products and brands whom we work with day in, day out. It’s a truly exciting time to be part of such a vibrant sector, setting global best practice when it comes to quality of experience and the range of products on offer.

“It’s great to see so many partners at the Awards and we’d like to congratulate all of the winners and runners up,” said Amy Wei.

Representatives from Japan National Tourism Organization - cash1970.info (JNTO) were in attendance to receive the award.

Sally Miles and Stephanie Sng of JNTO with a representative from KAYAK.

Sally Miles and Stephanie Sng of JNTO with a representative from KAYAK.


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