Media Releases



Media Releases

Message from Japan National Tourism Organization - cash1970.info

Read the message from the President of Japan National Tourism Organization - cash1970.info here: Message from President of JNTO 11 March 2012 (PDF: 150kb)

Japanese government and businesses promote tourism and culture through sake

On February 15, Japan National Tourism Organization - cash1970.info (JNTO) Sydney office and the Consulate-General of Japan in Sydney held a grand 200 people reception to promote the beauty of Japan and the popularization of Japanese sake.
 
To mark the one year anniversary of 3.11 earthquake, this event aimed to showcase the speedy recovery of Japan as well as to express sincere appreciation to the Australian community for their continued support. With a wide range of delicious sake provided by twenty six eminent Japanese brewers (with six brewers actually attending the event), information regarding travel to Japan, traditional entertainment such as Taiko drum performances and Yosakoi Soran dances, this event was filled with exciting ways to soak up Japanese culture.
 
“This large scale event gave us the opportunity not only to showcase Japanese culture, but to thank Australian industry and consumers for their continued support. One of the six visiting sake brewers came from the disaster-stricken sea coast area of Miyagi Prefecture. He continues to produce sake with the hope for revival of the whole area and in his approach we can see the soul of the Japanese people“, commented Yukio Yamashita, Executive Director, JNTO Sydney.
 
Many stakeholders cooperated with the organisation of this event, such as Japanese Government agencies in Australia, Japanese sake brewers, travel agents and airlines as well as private Japanese companies.
 
“All of us involved hope that those who attended had an enjoyable time and were able to discover more of Japan at the event. Japan will soon welcome spring with fresh greens and beautiful cherry blossoms blooming throughout the country, and we hope to see more Australian visitors in Japan in 2012” added Yukio Yamashita.
 
The Japan National Tourism Organization - cash1970.info (JNTO) is involved in a broad range of activities promoting Japan overseas as well as tourism-promoting activities in Japan. The Australian office actively promotes Japan as a tourist destination to the Australian and New Zealand market in print media, online, TV, through travel agents, and trade and consumer events.
 
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SMH Japan special report is out now!

The Sydney Morning Herald’s Special Japan Travel lift-out is published on Friday 17 February!!

The 16 page Japan magazine covers a range of topics including hot springs, beach resort, ski and other outdoor activities, and delicious food.

The magazine is available at JNTO Sydney office and also downloadable off the SMH’s website http://www.smh.com.au/travel/destinations.

Get a copy or download the magazine clicking the below image to learn more about this exciting destination!

Japan in all its glory as the ideal MICE destination

~JNTO to exhibit at AIME 2012 ~

As part of its strengthened commitment to promoting Japan as a world-class business events destination, the Japan National Tourism Organization - cash1970.info (JNTO) will showcase Japan at this year’s 20th?anniversary Asia-Pacific Incentive and Meetings Expo (AIME), to be held in Melbourne on 21-22 February at the Melbourne Convention and Exhibition Centre (MCEC).

Japan is the ideal location for international conferences and incentive tours with its highly-developed infrastructure, world-class venues and excellent facilities, wide variety of accommodations, wealth of tourist attractions and superb level of hospitality, safety, cleanliness and above all, professionalism.

According to research carried out by UIA (Union of International Associations), Japan was ranked No. 2 in the world and No. 1 in Asia in terms of the number of international meetings it hosted in 2010, with a total of 741.

Besides the World Travel & Tourism Council (WTTC) Global Summit (to be held in 16-19 April in Sendai and Tokyo), the 67th Annual Meetings of the International Monetary Fund and the World Bank Group (to be held in October in Tokyo), Japan will be hosting various large-scale meetings in 2012, including SWIFT International Banking Operation Seminar- SIBOS 2012 (October, Osaka), the ISSCR 10th Annual Meeting (June, Yokohama), and the 23rd Congress of International Society of Urology SIU (September, Fukuoka). Also a number of incentive trips have been confirmed to be held in Japan, a sign that Japan is steadily recovering from the effects of the earthquake almost one year ago.

“This year, representatives from Osaka Convention & Visitors Bureau, Hyogo Prefectural Government and Kyoto Granvia Hotel with J-Team (a DMC) will join us at AIME. Please stop by and visit the Japan Booth at AIME to pick up the latest information on Japan’s convention cities and tourist attractions”, commented Yukio Yamashita, Executive Director, JNTO Sydney.?

The Japan National Tourism Organization - cash1970.info (JNTO) is involved in a broad range of activities promoting Japan as a vibrant, beautiful destination, with unique cultural attractions, exciting cities, and friendly people, through various activities overseas as well as tourism-promoting activities in Japan. 

Japan Meeting and Incentives Guide: http://www.cash1970.info/MI/eng/index.html

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Visit Japan for MICE

Japan National Tourism Organization - cash1970.info (JNTO) Sydney office will host a lunch seminar on Friday, 10th February at the Ocean Room in Sydney, aimed at the Meetings, Incentives, Conferences and Events (MICE) professionals. With presentations from JNTO, JTB Australia, Destination Asia, Mandarin World Tours, Hilton Worldwide and Japan Airlines, the seminar will showcase why Japan is the ideal location for international conferences and incentive tours.

Renowned for its superb level of hospitality, safety, cleanliness and above all, professionalism, Japan also offers highly-developed infrastructure, world-class venues and excellent facilities, wide variety of accommodations and wealth of tourist attractions. Japan’s venues invite people to discover, explore and enjoy. Numerous unique venues are available and these can offer a different kind of experiences and everlasting memories.

Holding the incentive in a historical castle or in a movie studio park could be a unique experience. Kanazawa Castle, on the west coast of Japan, which has also served as a set for many samurai movies, offers a gallery as a meeting venue. The world famous samurai movie set – Toei Kyoto Studio Park in the culture metropolis of Kyoto can provide the perfect setting for a Ninja Night Reception, making for an unforgettable event. Japan’s answer to Hollywood was used to film movies such as The Last Samurai with Tom Cruise. These venues’ close proximity to many Japanese popular tourist attractions make them appealing and accessible for MICE.

JNTO Sydney, Executive Director, Yukio Yamashita commented “JNTO Sydney is increasingly focusing on building the Australian MICE market to Japan and this event is an ideal opportunity for local conferences and incentive organisers to learn more about Japan as an incentive destination as well as to network with leading suppliers. We hope that MICE representatives from Australia can visit and experience Japan in the near future and they can see that Japan is the ideal destination for their next incentive trip or business event.”

Professional Conference Organisers (PCOs) and incentive organisers interested in attending the Japan MICE Seminar in Sydney on 10th February can RSVP to [email protected] by Monday, 6th February or call 02-9279-3177 for more information.

The Japan National Tourism Organization - cash1970.info (JNTO) is involved in a broad range of activities promoting Japan through various activities overseas as well as tourism-promoting activities in Japan.

Japan Meeting and Incentives Guide: http://www.cash1970.info/MI/eng/index.html

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2012-Japanese tourism fights back despite a hard 2011

Australian arrivals to Japan for 2011 numbered 162,700, a 27.9% average annual decrease compared to 225,800 in 2010. The figures recently released by the Japan National Tourism Organization - cash1970.info (JNTO) indicate that tourism has picked up in the latter half of 2011 climbing up to only 11.7% decrease in December 2011, despite the dramatic drop Japan saw after the unprecedented natural disasters and nuclear power plant accident, which hit Japan in March 2011.

JNTO sees the decline is mainly due to the unstable situation at the Fukushima Daiichi Nuclear Power Plant, worries about food and water safety and radiation issues. In addition, the strong Japanese yen to the Australian dollar is another variable diverting Australian tourists to countries like the USA and Europe.

Mr. Yukio Yamashita, Executive Director JNTO Sydney office commented: “Australian tourists are returning to Japan since September 2011 when the Smarttraveller Advisory for travel to Japan by the Department of Foreign Affairs and Trade returning to the normal pre-event level of “Exercise normal safety precautions”. And in December 2011 the Japanese Prime Minister Yoshihiko Noda announced that the Fukushima nuclear power plant’s cold shutdown was completed. We are seeing last minute bookings for this ski season, which has received generous snowfalls and the best snow in years creating ideal conditions for skiers, and also Sakura (cherry-blossoms) tours in March-May 2012.”

“Thanks to the continuous efforts of local travel agents, airlines, media and the Australian public, Japan prevented a further decrease in tourist numbers. I would like to take this opportunity to express my sincere appreciation and thanks to everyone who has been supporting us.”

“JNTO Sydney Office will continue its promotional activities throughout 2012. In February and March for example, consumers will encounter more of Japan online, in print media, through travel agents. In 2012, we hope to see more Australian visitors in Japan.”

Total visitor numbers to Japan for the year 2011 ending December were 6,219,300, a 27.8% decrease from 2010’s figures of 8,611,175, which was the best record thus far.

Australia retains its sixth position in terms of visitor numbers to Japan, ahead of Thailand, the UK and behind South Korea, China, Taiwan, USA and Hong Kong.

The figures released by JNTO are based on arrivals of Australian passport holders and include business,
leisure and stopover visitors.

Japan National Tourism Organization - cash1970.info (JNTO), Sydney http://cash1970.info
JNTO Tourism Statistics: http://www.cash1970.info/eng/ttp/sta/PDF/E2011.pdf
DFAT Smarttraveller Advisory: http://www.smartraveller.gov.au/zw-cgi/view/Advice/Japan

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Japan Flight Give Away Not to Go Ahead

In October 2011 there were reports in a number of media outlets about the Japan Tourism Agency proposing to give away 10,000 free flights to Japan in 2012. It is with regret that we inform you that the proposal was not approved in the process for the Budget 2012 in Japan.

Thanks to the support of the international community, Japan is making vigorous progress towards reconstruction in the earthquake and tsunami affected areas.

We realise that this announcement is going to disappoint thousands of people around the world, but we hope people will understand that the result came after various discussions and consultations.

Business is operating normally in places popular with Australian and New Zealand visitors to Japan –such as Tokyo, Kyoto, Hiroshima, Hokkaido and Nagano- and Japan is ready and waiting to welcome visitors more warmly than ever before.

To find out more deals and information about Japan, please visit cash1970.info and our official facebook page: “Visit Japan Down Under”.

For more information about this matter and to read the official statement on this announcement by the Japan Tourism Agency, please visit the Japan Tourism Agency website here.

Japan National Tourism Organization - cash1970.info, Sydney Office

New Year Greetings from Japan National Tourism Organization - cash1970.info (JNTO)

Read the 2012 New Year Greeting from the President of Japan National Tourism Organization - cash1970.info.

Updates: Kerri-Anne Show discovers Japan. Follow their trip!

Japan National Tourism Organization - cash1970.info in conjunction with Qantas Airways and the City of Matsumoto proudly supported Channel 9 Kerri-Anne Show’s visit to Japan to be aired between November 21st and 25th, 2011. In that period, reporter Mr. Jamie Malcolm will report on Japan’s popular destinations and attractions.

He visited Tokyo’s busiest intersection in Shibuya; met some uniquely dressed people in Harajuku; was served by some pretty waitresses at the Maid Café and found some funky vending machines in electric town Akihabara; tasted some of the best sushi at Kyubey Ginza; stayed over at a capsule hotel in Shimbashi; tasted some interesting products at Daio wasabi farm in Matsumoto; fought with a samurai in front of the historical Matsumoto Castle; spoke with the only local Hina paper doll maker; met a rickshaw woman in traditional Takayama; tasted the famous Hida beef; rode on a boat and ropeway on the backdrop of Mt. Fuji and ate some black shelled eggs boiled in sulphurous water in Hakone; and found the kid inside of him at Tokyo’s DisneySea.

Qantas Airways are also offering special airfares to Japan, starting from $988*. Offer ends 2nd December, so hurry and book your trip now. To book and for more information visit www.qantas.com or your local travel agent.

Follow Jamie’s journey here, find more about the places he visited and discover your favourite Japanese experience.

– 21st and 22nd November:TOKYO
– 23rd November: MATSUMOTO
– 24th November: TAKAYAMA and HAKONE
– 25th November: TOKYO DISNEYSEA

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21st and 22nd November: TOKYO

Shinjuku

With well over 500,000 travellers passing through it each day, Shinjuku is one of Japan’s best-known business and entertainment districts. It consists of offices and high-rise buildings such as the Tokyo Metropolitan Government Office Building; row of department stores, larger stores and complex establishments for shopping and amusement; and the prominent entertainment district around Kabukicho, a town that never sleeps. Omoide Yokocho (literary meaning ‘memory lane’), established after the war in 1946, is a small alleyway along the tracks of Shinjuku Station filled with tiny eateries serving ramen, sushi, yakitori, soba and more. An area with nostalgic and cosy feel to it.  Explore city life in Shinjuku on a Walking Tour.

Shibuya

A terminal for a number of different rail lines, Shibuya is trend-setting centre for young people, shopping streets for families, overall a unique place. Famous for its scramble crossing and known as the place where new trends are born that quickly spread among the youth nationwide, it is an echanting place to visit.

Harajuku

Located only minutes from Shibuya, from casual to cutting-edge, a fashion centre to be enjoyed, Harajuku is a cultural haven for Tokyo’s youth. Takeshita-dori Street, known throughout Japan as a popular hangout for students. On the other hand, the streets in near-by Aoyama and Omotesando have a distinct European feel to them. The many famous designer stores in Omotesando appeal to those interested in fashion, and the fashion building Omotesando Hills offers customers with the very best in shopping and dining experience in a stylish environment. Explore the area on the Harajuku Walking Tour. If you are hungry and would like something easy and yummy, head to Ichiran, ramen (Japanese noodles) shop.

Ginza

One of the most famous upmarket shopping, dining and entertainment areas in Japan and one of the most expensive real estate in Japan, Ginza consists of well-established Japanese department stores and famous international brand name shops. If you are after top quality sushi experience made with the freshest ingredients and prepared with technique of the highest quality, visit Ginza Kyubey. After its establishment in 1936, Kyubey has hosted numerous politicians, artists, actors and other famous people who come back time after time for its delicious food and charismatic chefs. If you are in search for a place to stay and want to experience something different, comfortable and cheap, like a capsule hotel, head to Capsule Inn Shimbashi. Located only 30 secs from the Shinbashi station (on JR Yamanote line), this is a very convenient place to stay.

Roppongi

One of Tokyo’s most popular nightspots, Roppongi Hills and Tokyo Midtown are filled with businesses, restaurants, shops, bars, nightclubs and more. The Tokyo City View from the glass-walled observatory located on the 52nd floor of Mori Tower, Roppongi Hills offers stunning 360-degree view of the city and is particularly breathtaking at night.

Asakusa

Time has stopped here since the Edo era. Asakusa is the old downtown with a warm, nostalgic atmosphere. The history of Senso-ji Temple, the oldest temple in Tokyo, goes back to 628. Numerous small shops along Nakamise street, which continues 250 metres from Kaminari Gate to the main grounds of Senso-ji Temple, carry a variety of small articles and souvenirs. To enjoy the good old days of Edo period, head to Aoi-Marushin. Established in 1946, Aoi-Marushin is one of the most popular tempura shops in Asakusa. Explore the area with the Tokyo afternoon tour.

Akihabara

With more than 250 electrical appliances and electronic shops of all sizes, Akihabara is one of the world’s biggest electronic towns, and a centre for the latest trends in Japanese culture. It has many service centres and showrooms of major manufacturers, as well as duty-free shops and a wide array of events. It has emerged as the birthplace of otaku culture, and emerging animation-related shops have also been attracting much attention. The first maid café to open in Akihabara, now available in 5 locations and with more than 2 million customers, @Home is one of the most popular maid cafes in town. For one stop shopping for games, cameras, computers, gadgets and anything else you may fency, visit Yodobashi Camera (Yodobashi Akihabara). They have a large selection and sell duty free.

23rd November: MATSUMOTO

Situated right in the center of Nagano and surrounded by mountains, Matsumoto is a castle town known as the gate to the Northern Alps’ hiking and climbing routes. The tower of the16th Century Matsumoto Castle, a 5-storey, 6-layer tower built in the Bunroku Period (1593-1594) is Japan’s oldest existing castle tower and is designated as a national treasure. Along the Nakamachi street to the south of the castle are many old merchant houses built in the ‘kura-zukuri’ style. It’s a pleasant stroll and shops offer local souvenirs and produce.

Daio Wasabi Farm, situated in Hotaka, Azumino city (32km north of Matsumoto)  is Japan’s largest wasabi farm covering 15 hectares. The natural, pure water derived from the Japan Alps enables the farm to produce up to 150tonnes of wasabi per year. Head there or wasabi themed products, such as wasabi ice-cream, wasabi chocolate, soup, wine, mayonnaise and more.

Matsumoto is perfectly surrounded by natural beauty and filled with pure mountain air. There is much to see and do in Matsumoto, and apart from the castle, old parts of town and the Daio Wasabi Farm, you can go up to the heights of Utsukushigahara for a panoramic view of the region or to the nearby Kamikochi, Norikura and other scenic areas in the Japan Alps. The ski fields of Nagano & Niigata are also not far from Matsumoto, so a visit to this beautiful and historic town is a must.

Experience the traditional Berami Dolls (Berami comes from French meaning “beautiful friend”) at the only shop in Matsumoto that manufactures and sells “oshie-bina” dolls: Berami Mimura Doll Shop. The shop contains an amazing display of paper dolls of all sizes and the shop owners are a lovely family who enjoy interacting with people and talking about the beautiful art of paper doll making.

24th November: TAKAYAMA and HAKONE

Takayama

Located in northern Gifu Prefecture the picturesque town of Takayama is renowned for Hida beef, old streets and home to one of the most popular festivals in Japan, Takayama Festival. Designed as one of the Japan’s most beautiful festivals, this biannual festival proudly floats its crafted floats, which are a testament to the region’s history and are the culmination of hundreds of years worth of artistry and craftsmanship. Hida no Sato is an outdoor museum that displays traditional architectural and thatched roof-houses, some of which have been relocated from the UNESCO World Heritage Site Shirakawa-go, which is just a 50 min bus ride away. Visit the area on a 4-day trip. To experience the Japanese hospitality in a tranquil atmosphere, stay at Hoshokaku, a traditional Japanese inn with a beautiful spa facilities.

Hakone

Home of acclaimed spas and a large historical zone, the town of Hakone is a part of Fuji Hakone Izu National Park. As an internationally renowned holiday resort that includes many hot springs, a view of Mt. Fuji is not the only view that you can enjoy in Hakone. Some of the well-known spots include Lake Ashi (a placid lake created in the crater of the Hakone Volcano); Hakone-jinja Shrine (1,250-year old shrine with a large torii gate) and Owakudani, where volcanic fumes still bear a trace of the Hakone Volcano and you can try the black shelled eggs that have been cooked in the sulphurous spring water. Legend has it that eating one egg adds seven years to your life. Various methods of transportation, such as mountain railway, cable car, ropeway and cruising boat, are available to bring you to these spots. Try the Mt. Fuji and Hakone tour to enjoy this beautiful location.

25th November: TOKYO DISNEYSEA

Tokyo Disney Resort operates 2 parks in Tokyo: Tokyo Disneyland and DisneySea. While Disneyland (a “Land park”) is popular all over the world and there are a number of Disneylands throughout the world, Tokyo Disneyland has the added element of Japan’s inherent hospitality. Tokyo DisneySea (a “Water park”) is available only in Japan and one of a kind DisneySea has dynamic attractions with the waterfront creating a healing ambience. Thus it is most suitable for those who wish to have some grown-up time, however, it is as popular with kids and families as Disneyland. The magnificent parades by Mickey Mouse and his friends are must-sees. They are artistic and joyful, providing the very best entertainment time after time.

Useful tips to travel in Japan

*JR Pass
*ATMs and cash
*Frequently asked questions

Chanel 9 Kerri-Anne Show goes to Japan! Watch it weekdays from 9am.

Japan National Tourism Organization - cash1970.info in conjunction with Qantas Airways and the City of Matsumoto proudly supported Channel 9 KERRI-ANNE SHOW‘s visit to Japan to be aired between November 21st and 25th, 2011. In that period, reporter Mr. Jamie Malcolm will report on Japan’s popular destinations and attractions.

He visited Tokyo’s busiest intersection in Shibuya; met some uniquely dressed people in Harajuku; was served by some pretty waitresses at the Maid Cafe and found some funky vending machines in electric town Akihabara; tasted some of the best sushi at Kyubey Ginza; stayed over at a capsule hotel in Shinbashi; tasted some interesting products at Daio wasabi farm in Matsumoto; fought with a samurai in front of the historical Matsumoto Castle; spoke with the only local Hina paper doll maker; met a rickshaw woman in traditional Takayama; tasted the famous Hida beef; rode on a boat and ropeway on the backdrop of Mt. Fuji and ate some black shelled eggs boiled in sulphurous hot springs in Hakone; and found the kid inside of him at Tokyo’s DisneySea.

To find your favourite Japan experience, watch the Kerri-Anne Show next week from 9am and visit JNTO’s website for details on each location visited.

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