Media Releases

Media Releases

JNTO Sydney unveils new Ukiyo-e Microsite

SYDNEY September 28, 2012 – Japan National Tourism Organization - (JNTO) Sydney Office has unveiled a new addition to our website, “Ukiyo-e Pop Art in Ancient Japan”, dedicated to travelling Japan with Ukiyo-e.

Ukiyo-e, a genre of Japanese woodblock prints and paintings produced between the 17th and the 20th centuries, featuring motifs of landscapes, tales from history and the theatre have been popularised by the renowned artists Hokusai and Utagawa Hiroshige. Hiroshige first travelled the Tokaido, the road between the two capitals of Japan Edo (old Tokyo) and Kyoto, in 1832 as part of an official delegation and later released a series of prints depicting various scenes of life and landscapes from his travels. Entitled “The Fifty Three Stations of the Tokaido” the series established Hiroshige as a prominent Ukiyo-e artist.

The new microsite ( features information about the Tokaido’s 53 stations (checkpoints) and some interesting tourist spots along the way. It presents fascinating scenes of ancient life and landscapes from Tokyo through the prefectures of Kanagawa, Shizuoka, Aichi, Mie and Shiga, all the way to Kyoto. This microsite aims to inspire people to discover travel through art.

JNTO Sydney office Executive Director, Hiroshi Kuwamoto says: “It is exciting for us to launch this new addition to our website. It gives another dimension to travel and provides travellers with the opportunity to experience Japan through art.”

Furthermore, people who answer a short questionnaire about travel to Japan from the ‘Japan in all its glory through Ukiyo-e competition’ section go into the draw to win a wonderful framed Ukiyo-e artwork reprint. The questionnaire is available now and entries are accepted until December 31st 2012.

Visit and explore “Ukiyo-e Pop Art in Ancient Japan” today!


Top Page of ‘Ukiyo-e Pop Art in Ancient Japan’ Microsite

Share your WOW! – Japan Photo Contest

Japan Tourism Agency (JTA) has launched a global social media campaign to promote Japanese tourism. With tourism recovering steadily, in June 2012 visitor numbers exceeded pre-disaster levels for the first time, it’s a great time for you to showcase your experiences in Japan to your friends and family. If you post a photo from your recent trip to Japan, you might win one of the interesting prizes. Read JTA’s press release here or visit the Japan Photo Contest site directly.









All enquiries to be directed to:

Share your WOW!-Japan Photo Contest-Campaign Office
E-mail?[email protected]

Message from the Japan National Tourism Organization -

According to statistics released by JNTO in July 2012, for the first time since the Great East Japan Earthquake in March of last year, the number of international visitors to Japan has risen to pre-earthquake levels. Read the full JNTO President ‘s Message.

JNTO kicks off FY2012 activities with Snow promotion

SYDNEY May 17, 2012 – Japan National Tourism Organization - (JNTO) Sydney Office commences its promotional activities for the 2012 financial year this month, aiming to promote ski in Japan.

The 2011/2012 snow season in Japan received generous snowfalls and offered the best snow conditions in years. Many last minute bookings contributed to the 40,132 Australians that visited in January and February 2012. This is only 23% less than the same period in 2010, which saw 52,200 visitors, the highest record so far. Despite the March 2011 event, 163,000 Australians visited Japan in 2011.

JNTO together with snow resorts in Hokkaido, Nagano, Niigata and the Tohoku region will participate at the “Snow Travel Expo” to be held in Melbourne and Sydney in the next two weeks. Those interested in Japan are welcome to drop by and speak to us at the Japan booth (Melbourne #16A and Sydney #58A).

Following the Snow Travel Expos, JNTO will hold a Snow & Adventure Seminar in Melbourne (May 21st) and Sydney (May 28th) for outbound travel agents and media. There will be presentations from the Japanese delegations* on skiing in Japan as well as introducing other adventures and activities which can be enjoyed by families and travellers throughout the seasons.

“Following the March 2011 event, we worried that results for the 2011/12 snow season will be much worse, however it was better than expected with only 30% decrease in visitor numbers from Australia compared to the 2010/11 snow season. Furthermore, some small resorts received more visitors even exceeding their records of the 2010 snow season. This is positive and encouraging and we hope it brings confidence to snow travel agents when selling Japan,” says JNTO Sydney Executive Director Yukio Yamashita.


 Snow Travel Expo:

* Snow resorts to be present: Niseko, Furano, Rusutsu, Kiroro, Hakuba, Shiga Kogen, Nozawa Onsen, Myoko, APPI, Zao Onsen, Inawashiro area.

 Japan National Tourism Organization - (JNTO) Sydney:

Zao Onsen, Tohoku

JNTO renews its website

SYDNEY March 19, 2012- Japan National Tourism Organization - (JNTO) Sydney office‘s official website has been given a makeover. The new refreshed look and improved functionality aims to enhance the end-user experience, making information on travel to Japan easier to obtain.

The site content has been expanded and reorganized, showcasing the destination’s ever evolving product base. Features and functions have also been improved from the viewer’s standpoint and the homepage is much easier to navigate. The general public can now easily subscribe to JNTO Sydney’s newsletter “Japan Travel News” and MICE professionals can subscribe to MICE news directly from the website.

Information has been categorised under five main user types: Travellers, Agents/Tour operators, School Groups, MICE and Media. Additional content has been added to facilitate publishing of information on Japan for various activities and is based on eight new themes of interest: Ski, Adventure & Outdoor, Culture, Indulgence, Nightlife & Shopping, Arts, Food and Family. Additionally, site visitors can plan their trip based on a particular destination in mind, desired experiences, or on seasonal attractions, such as Festivals & Events.

Users can engage with social media, such as Visit Japan Down Under Facebook and the Visit Japan Channel on YouTube. Our Facebook page is the official channel for Australia and New Zealand travellers and is the ultimate resource for Japan travel info. They can also use the online inquiry form to request maps and brochures and ask questions when planning their next trip to Japan.

The new vibrant and dynamic design aims to make users closely appreciate and discover Japan in-depth and the addition of more images enables a richer visual presentation. The website is also optimised for smart phones.

JNTO Sydney office Executive Director, Yukio Yamashita says: “It is exciting for us to launch the renewal of our website. People considering travel to Japan can jump online and access the latest information on what is new in Japan, as well as view available tours. The site is like a one-stop-shop, enabling visitors to obtain information for planning their trip and can easily contact travel agents and book tours. We hope many Australian and New Zealand consumers subscribe to our newsletter and join us on Facebook.”

The Japan National Tourism Organization - (JNTO) is involved in a broad range of activities promoting Japan through various activities overseas as well as tourism-promoting activities in Japan.

Visit and explore the new website today!


 JNTO Sydney’s New Website Screenshot

JNTO Website


Message from Japan National Tourism Organization -

Read the message from the President of Japan National Tourism Organization - here: Message from President of JNTO 11 March 2012 (PDF: 150kb)

Japanese government and businesses promote tourism and culture through sake

On February 15, Japan National Tourism Organization - (JNTO) Sydney office and the Consulate-General of Japan in Sydney held a grand 200 people reception to promote the beauty of Japan and the popularization of Japanese sake.
To mark the one year anniversary of 3.11 earthquake, this event aimed to showcase the speedy recovery of Japan as well as to express sincere appreciation to the Australian community for their continued support. With a wide range of delicious sake provided by twenty six eminent Japanese brewers (with six brewers actually attending the event), information regarding travel to Japan, traditional entertainment such as Taiko drum performances and Yosakoi Soran dances, this event was filled with exciting ways to soak up Japanese culture.
“This large scale event gave us the opportunity not only to showcase Japanese culture, but to thank Australian industry and consumers for their continued support. One of the six visiting sake brewers came from the disaster-stricken sea coast area of Miyagi Prefecture. He continues to produce sake with the hope for revival of the whole area and in his approach we can see the soul of the Japanese people“, commented Yukio Yamashita, Executive Director, JNTO Sydney.
Many stakeholders cooperated with the organisation of this event, such as Japanese Government agencies in Australia, Japanese sake brewers, travel agents and airlines as well as private Japanese companies.
“All of us involved hope that those who attended had an enjoyable time and were able to discover more of Japan at the event. Japan will soon welcome spring with fresh greens and beautiful cherry blossoms blooming throughout the country, and we hope to see more Australian visitors in Japan in 2012” added Yukio Yamashita.
The Japan National Tourism Organization - (JNTO) is involved in a broad range of activities promoting Japan overseas as well as tourism-promoting activities in Japan. The Australian office actively promotes Japan as a tourist destination to the Australian and New Zealand market in print media, online, TV, through travel agents, and trade and consumer events.

SMH Japan special report is out now!

The Sydney Morning Herald’s Special Japan Travel lift-out is published on Friday 17 February!!

The 16 page Japan magazine covers a range of topics including hot springs, beach resort, ski and other outdoor activities, and delicious food.

The magazine is available at JNTO Sydney office and also downloadable off the SMH’s website

Get a copy or download the magazine clicking the below image to learn more about this exciting destination!

Japan in all its glory as the ideal MICE destination

~JNTO to exhibit at AIME 2012 ~

As part of its strengthened commitment to promoting Japan as a world-class business events destination, the Japan National Tourism Organization - (JNTO) will showcase Japan at this year’s 20th?anniversary Asia-Pacific Incentive and Meetings Expo (AIME), to be held in Melbourne on 21-22 February at the Melbourne Convention and Exhibition Centre (MCEC).

Japan is the ideal location for international conferences and incentive tours with its highly-developed infrastructure, world-class venues and excellent facilities, wide variety of accommodations, wealth of tourist attractions and superb level of hospitality, safety, cleanliness and above all, professionalism.

According to research carried out by UIA (Union of International Associations), Japan was ranked No. 2 in the world and No. 1 in Asia in terms of the number of international meetings it hosted in 2010, with a total of 741.

Besides the World Travel & Tourism Council (WTTC) Global Summit (to be held in 16-19 April in Sendai and Tokyo), the 67th Annual Meetings of the International Monetary Fund and the World Bank Group (to be held in October in Tokyo), Japan will be hosting various large-scale meetings in 2012, including SWIFT International Banking Operation Seminar- SIBOS 2012 (October, Osaka), the ISSCR 10th Annual Meeting (June, Yokohama), and the 23rd Congress of International Society of Urology SIU (September, Fukuoka). Also a number of incentive trips have been confirmed to be held in Japan, a sign that Japan is steadily recovering from the effects of the earthquake almost one year ago.

“This year, representatives from Osaka Convention & Visitors Bureau, Hyogo Prefectural Government and Kyoto Granvia Hotel with J-Team (a DMC) will join us at AIME. Please stop by and visit the Japan Booth at AIME to pick up the latest information on Japan’s convention cities and tourist attractions”, commented Yukio Yamashita, Executive Director, JNTO Sydney.?

The Japan National Tourism Organization - (JNTO) is involved in a broad range of activities promoting Japan as a vibrant, beautiful destination, with unique cultural attractions, exciting cities, and friendly people, through various activities overseas as well as tourism-promoting activities in Japan. 

Japan Meeting and Incentives Guide:


Visit Japan for MICE

Japan National Tourism Organization - (JNTO) Sydney office will host a lunch seminar on Friday, 10th February at the Ocean Room in Sydney, aimed at the Meetings, Incentives, Conferences and Events (MICE) professionals. With presentations from JNTO, JTB Australia, Destination Asia, Mandarin World Tours, Hilton Worldwide and Japan Airlines, the seminar will showcase why Japan is the ideal location for international conferences and incentive tours.

Renowned for its superb level of hospitality, safety, cleanliness and above all, professionalism, Japan also offers highly-developed infrastructure, world-class venues and excellent facilities, wide variety of accommodations and wealth of tourist attractions. Japan’s venues invite people to discover, explore and enjoy. Numerous unique venues are available and these can offer a different kind of experiences and everlasting memories.

Holding the incentive in a historical castle or in a movie studio park could be a unique experience. Kanazawa Castle, on the west coast of Japan, which has also served as a set for many samurai movies, offers a gallery as a meeting venue. The world famous samurai movie set – Toei Kyoto Studio Park in the culture metropolis of Kyoto can provide the perfect setting for a Ninja Night Reception, making for an unforgettable event. Japan’s answer to Hollywood was used to film movies such as The Last Samurai with Tom Cruise. These venues’ close proximity to many Japanese popular tourist attractions make them appealing and accessible for MICE.

JNTO Sydney, Executive Director, Yukio Yamashita commented “JNTO Sydney is increasingly focusing on building the Australian MICE market to Japan and this event is an ideal opportunity for local conferences and incentive organisers to learn more about Japan as an incentive destination as well as to network with leading suppliers. We hope that MICE representatives from Australia can visit and experience Japan in the near future and they can see that Japan is the ideal destination for their next incentive trip or business event.”

Professional Conference Organisers (PCOs) and incentive organisers interested in attending the Japan MICE Seminar in Sydney on 10th February can RSVP to [email protected] by Monday, 6th February or call 02-9279-3177 for more information.

The Japan National Tourism Organization - (JNTO) is involved in a broad range of activities promoting Japan through various activities overseas as well as tourism-promoting activities in Japan.

Japan Meeting and Incentives Guide:


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