Media Releases



Media Releases

Visit Japan for MICE

Japan National Tourism Organization - cash1970.info (JNTO) Sydney office will host a lunch seminar on Friday, 10th February at the Ocean Room in Sydney, aimed at the Meetings, Incentives, Conferences and Events (MICE) professionals. With presentations from JNTO, JTB Australia, Destination Asia, Mandarin World Tours, Hilton Worldwide and Japan Airlines, the seminar will showcase why Japan is the ideal location for international conferences and incentive tours.

Renowned for its superb level of hospitality, safety, cleanliness and above all, professionalism, Japan also offers highly-developed infrastructure, world-class venues and excellent facilities, wide variety of accommodations and wealth of tourist attractions. Japan’s venues invite people to discover, explore and enjoy. Numerous unique venues are available and these can offer a different kind of experiences and everlasting memories.

Holding the incentive in a historical castle or in a movie studio park could be a unique experience. Kanazawa Castle, on the west coast of Japan, which has also served as a set for many samurai movies, offers a gallery as a meeting venue. The world famous samurai movie set – Toei Kyoto Studio Park in the culture metropolis of Kyoto can provide the perfect setting for a Ninja Night Reception, making for an unforgettable event. Japan’s answer to Hollywood was used to film movies such as The Last Samurai with Tom Cruise. These venues’ close proximity to many Japanese popular tourist attractions make them appealing and accessible for MICE.

JNTO Sydney, Executive Director, Yukio Yamashita commented “JNTO Sydney is increasingly focusing on building the Australian MICE market to Japan and this event is an ideal opportunity for local conferences and incentive organisers to learn more about Japan as an incentive destination as well as to network with leading suppliers. We hope that MICE representatives from Australia can visit and experience Japan in the near future and they can see that Japan is the ideal destination for their next incentive trip or business event.”

Professional Conference Organisers (PCOs) and incentive organisers interested in attending the Japan MICE Seminar in Sydney on 10th February can RSVP to [email protected] by Monday, 6th February or call 02-9279-3177 for more information.

The Japan National Tourism Organization - cash1970.info (JNTO) is involved in a broad range of activities promoting Japan through various activities overseas as well as tourism-promoting activities in Japan.

Japan Meeting and Incentives Guide: http://www.cash1970.info/MI/eng/index.html

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2012-Japanese tourism fights back despite a hard 2011

Australian arrivals to Japan for 2011 numbered 162,700, a 27.9% average annual decrease compared to 225,800 in 2010. The figures recently released by the Japan National Tourism Organization - cash1970.info (JNTO) indicate that tourism has picked up in the latter half of 2011 climbing up to only 11.7% decrease in December 2011, despite the dramatic drop Japan saw after the unprecedented natural disasters and nuclear power plant accident, which hit Japan in March 2011.

JNTO sees the decline is mainly due to the unstable situation at the Fukushima Daiichi Nuclear Power Plant, worries about food and water safety and radiation issues. In addition, the strong Japanese yen to the Australian dollar is another variable diverting Australian tourists to countries like the USA and Europe.

Mr. Yukio Yamashita, Executive Director JNTO Sydney office commented: “Australian tourists are returning to Japan since September 2011 when the Smarttraveller Advisory for travel to Japan by the Department of Foreign Affairs and Trade returning to the normal pre-event level of “Exercise normal safety precautions”. And in December 2011 the Japanese Prime Minister Yoshihiko Noda announced that the Fukushima nuclear power plant’s cold shutdown was completed. We are seeing last minute bookings for this ski season, which has received generous snowfalls and the best snow in years creating ideal conditions for skiers, and also Sakura (cherry-blossoms) tours in March-May 2012.”

“Thanks to the continuous efforts of local travel agents, airlines, media and the Australian public, Japan prevented a further decrease in tourist numbers. I would like to take this opportunity to express my sincere appreciation and thanks to everyone who has been supporting us.”

“JNTO Sydney Office will continue its promotional activities throughout 2012. In February and March for example, consumers will encounter more of Japan online, in print media, through travel agents. In 2012, we hope to see more Australian visitors in Japan.”

Total visitor numbers to Japan for the year 2011 ending December were 6,219,300, a 27.8% decrease from 2010’s figures of 8,611,175, which was the best record thus far.

Australia retains its sixth position in terms of visitor numbers to Japan, ahead of Thailand, the UK and behind South Korea, China, Taiwan, USA and Hong Kong.

The figures released by JNTO are based on arrivals of Australian passport holders and include business,
leisure and stopover visitors.

Japan National Tourism Organization - cash1970.info (JNTO), Sydney http://cash1970.info
JNTO Tourism Statistics: http://www.cash1970.info/eng/ttp/sta/PDF/E2011.pdf
DFAT Smarttraveller Advisory: http://www.smartraveller.gov.au/zw-cgi/view/Advice/Japan

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Japan Flight Give Away Not to Go Ahead

In October 2011 there were reports in a number of media outlets about the Japan Tourism Agency proposing to give away 10,000 free flights to Japan in 2012. It is with regret that we inform you that the proposal was not approved in the process for the Budget 2012 in Japan.

Thanks to the support of the international community, Japan is making vigorous progress towards reconstruction in the earthquake and tsunami affected areas.

We realise that this announcement is going to disappoint thousands of people around the world, but we hope people will understand that the result came after various discussions and consultations.

Business is operating normally in places popular with Australian and New Zealand visitors to Japan –such as Tokyo, Kyoto, Hiroshima, Hokkaido and Nagano- and Japan is ready and waiting to welcome visitors more warmly than ever before.

To find out more deals and information about Japan, please visit cash1970.info and our official facebook page: “Visit Japan Down Under”.

For more information about this matter and to read the official statement on this announcement by the Japan Tourism Agency, please visit the Japan Tourism Agency website here.

Japan National Tourism Organization - cash1970.info, Sydney Office

New Year Greetings from Japan National Tourism Organization - cash1970.info (JNTO)

Read the 2012 New Year Greeting from the President of Japan National Tourism Organization - cash1970.info.

Updates: Kerri-Anne Show discovers Japan. Follow their trip!

Japan National Tourism Organization - cash1970.info in conjunction with Qantas Airways and the City of Matsumoto proudly supported Channel 9 Kerri-Anne Show’s visit to Japan to be aired between November 21st and 25th, 2011. In that period, reporter Mr. Jamie Malcolm will report on Japan’s popular destinations and attractions.

He visited Tokyo’s busiest intersection in Shibuya; met some uniquely dressed people in Harajuku; was served by some pretty waitresses at the Maid Café and found some funky vending machines in electric town Akihabara; tasted some of the best sushi at Kyubey Ginza; stayed over at a capsule hotel in Shimbashi; tasted some interesting products at Daio wasabi farm in Matsumoto; fought with a samurai in front of the historical Matsumoto Castle; spoke with the only local Hina paper doll maker; met a rickshaw woman in traditional Takayama; tasted the famous Hida beef; rode on a boat and ropeway on the backdrop of Mt. Fuji and ate some black shelled eggs boiled in sulphurous water in Hakone; and found the kid inside of him at Tokyo’s DisneySea.

Qantas Airways are also offering special airfares to Japan, starting from $988*. Offer ends 2nd December, so hurry and book your trip now. To book and for more information visit www.qantas.com or your local travel agent.

Follow Jamie’s journey here, find more about the places he visited and discover your favourite Japanese experience.

– 21st and 22nd November:TOKYO
– 23rd November: MATSUMOTO
– 24th November: TAKAYAMA and HAKONE
– 25th November: TOKYO DISNEYSEA

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21st and 22nd November: TOKYO

Shinjuku

With well over 500,000 travellers passing through it each day, Shinjuku is one of Japan’s best-known business and entertainment districts. It consists of offices and high-rise buildings such as the Tokyo Metropolitan Government Office Building; row of department stores, larger stores and complex establishments for shopping and amusement; and the prominent entertainment district around Kabukicho, a town that never sleeps. Omoide Yokocho (literary meaning ‘memory lane’), established after the war in 1946, is a small alleyway along the tracks of Shinjuku Station filled with tiny eateries serving ramen, sushi, yakitori, soba and more. An area with nostalgic and cosy feel to it.  Explore city life in Shinjuku on a Walking Tour.

Shibuya

A terminal for a number of different rail lines, Shibuya is trend-setting centre for young people, shopping streets for families, overall a unique place. Famous for its scramble crossing and known as the place where new trends are born that quickly spread among the youth nationwide, it is an echanting place to visit.

Harajuku

Located only minutes from Shibuya, from casual to cutting-edge, a fashion centre to be enjoyed, Harajuku is a cultural haven for Tokyo’s youth. Takeshita-dori Street, known throughout Japan as a popular hangout for students. On the other hand, the streets in near-by Aoyama and Omotesando have a distinct European feel to them. The many famous designer stores in Omotesando appeal to those interested in fashion, and the fashion building Omotesando Hills offers customers with the very best in shopping and dining experience in a stylish environment. Explore the area on the Harajuku Walking Tour. If you are hungry and would like something easy and yummy, head to Ichiran, ramen (Japanese noodles) shop.

Ginza

One of the most famous upmarket shopping, dining and entertainment areas in Japan and one of the most expensive real estate in Japan, Ginza consists of well-established Japanese department stores and famous international brand name shops. If you are after top quality sushi experience made with the freshest ingredients and prepared with technique of the highest quality, visit Ginza Kyubey. After its establishment in 1936, Kyubey has hosted numerous politicians, artists, actors and other famous people who come back time after time for its delicious food and charismatic chefs. If you are in search for a place to stay and want to experience something different, comfortable and cheap, like a capsule hotel, head to Capsule Inn Shimbashi. Located only 30 secs from the Shinbashi station (on JR Yamanote line), this is a very convenient place to stay.

Roppongi

One of Tokyo’s most popular nightspots, Roppongi Hills and Tokyo Midtown are filled with businesses, restaurants, shops, bars, nightclubs and more. The Tokyo City View from the glass-walled observatory located on the 52nd floor of Mori Tower, Roppongi Hills offers stunning 360-degree view of the city and is particularly breathtaking at night.

Asakusa

Time has stopped here since the Edo era. Asakusa is the old downtown with a warm, nostalgic atmosphere. The history of Senso-ji Temple, the oldest temple in Tokyo, goes back to 628. Numerous small shops along Nakamise street, which continues 250 metres from Kaminari Gate to the main grounds of Senso-ji Temple, carry a variety of small articles and souvenirs. To enjoy the good old days of Edo period, head to Aoi-Marushin. Established in 1946, Aoi-Marushin is one of the most popular tempura shops in Asakusa. Explore the area with the Tokyo afternoon tour.

Akihabara

With more than 250 electrical appliances and electronic shops of all sizes, Akihabara is one of the world’s biggest electronic towns, and a centre for the latest trends in Japanese culture. It has many service centres and showrooms of major manufacturers, as well as duty-free shops and a wide array of events. It has emerged as the birthplace of otaku culture, and emerging animation-related shops have also been attracting much attention. The first maid café to open in Akihabara, now available in 5 locations and with more than 2 million customers, @Home is one of the most popular maid cafes in town. For one stop shopping for games, cameras, computers, gadgets and anything else you may fency, visit Yodobashi Camera (Yodobashi Akihabara). They have a large selection and sell duty free.

23rd November: MATSUMOTO

Situated right in the center of Nagano and surrounded by mountains, Matsumoto is a castle town known as the gate to the Northern Alps’ hiking and climbing routes. The tower of the16th Century Matsumoto Castle, a 5-storey, 6-layer tower built in the Bunroku Period (1593-1594) is Japan’s oldest existing castle tower and is designated as a national treasure. Along the Nakamachi street to the south of the castle are many old merchant houses built in the ‘kura-zukuri’ style. It’s a pleasant stroll and shops offer local souvenirs and produce.

Daio Wasabi Farm, situated in Hotaka, Azumino city (32km north of Matsumoto)  is Japan’s largest wasabi farm covering 15 hectares. The natural, pure water derived from the Japan Alps enables the farm to produce up to 150tonnes of wasabi per year. Head there or wasabi themed products, such as wasabi ice-cream, wasabi chocolate, soup, wine, mayonnaise and more.

Matsumoto is perfectly surrounded by natural beauty and filled with pure mountain air. There is much to see and do in Matsumoto, and apart from the castle, old parts of town and the Daio Wasabi Farm, you can go up to the heights of Utsukushigahara for a panoramic view of the region or to the nearby Kamikochi, Norikura and other scenic areas in the Japan Alps. The ski fields of Nagano & Niigata are also not far from Matsumoto, so a visit to this beautiful and historic town is a must.

Experience the traditional Berami Dolls (Berami comes from French meaning “beautiful friend”) at the only shop in Matsumoto that manufactures and sells “oshie-bina” dolls: Berami Mimura Doll Shop. The shop contains an amazing display of paper dolls of all sizes and the shop owners are a lovely family who enjoy interacting with people and talking about the beautiful art of paper doll making.

24th November: TAKAYAMA and HAKONE

Takayama

Located in northern Gifu Prefecture the picturesque town of Takayama is renowned for Hida beef, old streets and home to one of the most popular festivals in Japan, Takayama Festival. Designed as one of the Japan’s most beautiful festivals, this biannual festival proudly floats its crafted floats, which are a testament to the region’s history and are the culmination of hundreds of years worth of artistry and craftsmanship. Hida no Sato is an outdoor museum that displays traditional architectural and thatched roof-houses, some of which have been relocated from the UNESCO World Heritage Site Shirakawa-go, which is just a 50 min bus ride away. Visit the area on a 4-day trip. To experience the Japanese hospitality in a tranquil atmosphere, stay at Hoshokaku, a traditional Japanese inn with a beautiful spa facilities.

Hakone

Home of acclaimed spas and a large historical zone, the town of Hakone is a part of Fuji Hakone Izu National Park. As an internationally renowned holiday resort that includes many hot springs, a view of Mt. Fuji is not the only view that you can enjoy in Hakone. Some of the well-known spots include Lake Ashi (a placid lake created in the crater of the Hakone Volcano); Hakone-jinja Shrine (1,250-year old shrine with a large torii gate) and Owakudani, where volcanic fumes still bear a trace of the Hakone Volcano and you can try the black shelled eggs that have been cooked in the sulphurous spring water. Legend has it that eating one egg adds seven years to your life. Various methods of transportation, such as mountain railway, cable car, ropeway and cruising boat, are available to bring you to these spots. Try the Mt. Fuji and Hakone tour to enjoy this beautiful location.

25th November: TOKYO DISNEYSEA

Tokyo Disney Resort operates 2 parks in Tokyo: Tokyo Disneyland and DisneySea. While Disneyland (a “Land park”) is popular all over the world and there are a number of Disneylands throughout the world, Tokyo Disneyland has the added element of Japan’s inherent hospitality. Tokyo DisneySea (a “Water park”) is available only in Japan and one of a kind DisneySea has dynamic attractions with the waterfront creating a healing ambience. Thus it is most suitable for those who wish to have some grown-up time, however, it is as popular with kids and families as Disneyland. The magnificent parades by Mickey Mouse and his friends are must-sees. They are artistic and joyful, providing the very best entertainment time after time.

Useful tips to travel in Japan

*JR Pass
*ATMs and cash
*Frequently asked questions

Chanel 9 Kerri-Anne Show goes to Japan! Watch it weekdays from 9am.

Japan National Tourism Organization - cash1970.info in conjunction with Qantas Airways and the City of Matsumoto proudly supported Channel 9 KERRI-ANNE SHOW‘s visit to Japan to be aired between November 21st and 25th, 2011. In that period, reporter Mr. Jamie Malcolm will report on Japan’s popular destinations and attractions.

He visited Tokyo’s busiest intersection in Shibuya; met some uniquely dressed people in Harajuku; was served by some pretty waitresses at the Maid Cafe and found some funky vending machines in electric town Akihabara; tasted some of the best sushi at Kyubey Ginza; stayed over at a capsule hotel in Shinbashi; tasted some interesting products at Daio wasabi farm in Matsumoto; fought with a samurai in front of the historical Matsumoto Castle; spoke with the only local Hina paper doll maker; met a rickshaw woman in traditional Takayama; tasted the famous Hida beef; rode on a boat and ropeway on the backdrop of Mt. Fuji and ate some black shelled eggs boiled in sulphurous hot springs in Hakone; and found the kid inside of him at Tokyo’s DisneySea.

To find your favourite Japan experience, watch the Kerri-Anne Show next week from 9am and visit JNTO’s website for details on each location visited.

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“Travel Japan by Film” Take an interactive virtual trip throughout Japan

Under a new and unique initiative for promoting tourism to Japan, Japan National Tourism Organization - cash1970.info (JNTO) Sydney Office tied up with the Japan Foundation Film Festival (JFF) to develop a website containing an interactive map outlining set locations for the films screening at this year’s JFF, as well as offering tourism-related information. The film locations website is available online now.

This year marks the Japanese Film Festival’s 15th year of operation in Australia showcasing over 30 Japanese films in Sydney, Melbourne, Brisbane, Canberra, Adelaide, Perth and Hobart. Amongst the films lined up this year, there are some that focus on post-earthquake recoveries, such as “Yamakoshi-The recovery of a Tiny Japanese Village”, a documentary about the courage and survival of the residents in small town in Niigata hit by the Great Chuetsu Earthquake in 2004.

Japan’s contemporary pop culture, which encompasses movies, music, design, technology, anime and manga (Japanese comics) is known as “Cool Japan” and has become a big part of the tourism appeal of the country. The Japanese Government has placed emphasis on utilising such cultural industries to promote the Japan brand in an effort to stimulate economic recovery after the March event.

Yukio Yamashita, Executive Director of JNTO Sydney comments; “Touring film set locations has become a popular activity in Asia. Although it is not yet as popular in Australia, JNTO hopes to showcase another attractive side to Japan to the Australian public. We hope they can enjoy travelling throughout Japan by film.”

The Japanese Film Festival opens in Sydney on Thursday 17th November.

Film Locations Website: http://traveljapan.japanesefilmfestival.net/index.html

Japan Film Festival: http://15th.japanesefilmfestival.net/

JNTO Sydney Office: http://cash1970.info 

* The Japan Foundation Sydney is dedicated to promoting cultural and intellectual exchange between Japan and other nations through the implementation of comprehensive international cultural exchange projects.

* The Japan National Tourism Organization - cash1970.info (JNTO) is involved in a broad range of activities promoting Japan through various activities overseas as well as tourism-promoting activities in Japan.

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JNTO Sydney unveils “Visit Japan Down Under” Facebook page

The Japan National Tourism Organization - cash1970.info (JNTO) Sydney Office has launched its Facebook page, “Visit Japan Down Under” on the 24th of October.

This is the official Facebook page for Australian and New Zealand travellers and is the ultimate resource for Japan travel information. Along with up-to-date news and notices, JNTO will share insights into Japanese culture and traditions, as well as local tips for a fun trip to Japan. It will also feature videos and beautiful imagery to showcase the best of Japan, latest trends and information.

This site will take people on a fascinating journey through the many facets of Japan and inspire a thousand different experiences of culture, food, tradition, history and people. Fans and enthusiasts of Japan can join us now at “Visit Japan Down Under” and stay tuned for special deals, news and more.

JNTO Sydney Executive Director, Mr. Yukio Yamashita extends a message to the Australian and New Zealand public, “With the continuous growth of social networking, we are very excited to launch the “Visit Japan Down Under” Facebook page for our fellow supporters from Australia and New Zealand. Whether you are thinking of visiting for the first time, are a veteran treveller to Japan or simply want to show your support and love for Japan, please click “Like” and begin your Japan journey with us.”

Japan National Tourism Organization - cash1970.info (JNTO) is involved in a broad range of activities promoting Japan through various activities overseas as well as tourism-promoting activities in Japan.

Visit Japan Down Under: www.cash1970.info/visitjapandownunder

12th Global Travel & Tourism Summit to include Sendai events

Sydney September 28, 2011 – The city of Sendai has become the metropolis hit by the 3.11 earthquake and tsunami in Japan, but 2012 is going to reposition the city into global tourism.

The World Travel & Tourism Council (WTTC) decided to bring their major events to Sendai in 2012, after they picked Japan for their 2012 conference venues. Although the tragic natural disaster hit the north-east region of Japan just a week after they announced Japan as the 2012 event venue, the WTTC takes this opportunity to exhibit their new commitment and focus on the recovery of Japan’s tourism industry. Among the entire 4-day event of the WTTC Global Summit in Tokyo from April 16 to 19, 2012, the Committee will hold their Annual General Meeting and Executive Committee Meeting on April 17 in Sendai to focus specifically on risk and crisis management.

David Scowsill, WTTC President & CEO, said:?“The recovery of Japan is one of the most compelling issues facing global travel and tourism. I’m delighted that we will be able to bring the industry’s leaders to Sendai during the Summit week in 2012”. It reflects WTTC’s recognition of Sendai as the perfect venue for their 2012 event to show their specific commitment on this year’s disaster in Japan. Sendai has already proved the swift and substantial recovery from the disaster, with public infrastructure coming back in service only one month after the event, with the world famous bullet train (Shinkansen) and Sendai airport, which went underwater after hit by the devastating tsunami being fully recovered and in operation since April. Sendai is well capable of hosting high-quality international meetings while showcasing the city’s functions as the commercial and cultural capital of northeast Japan.

The WTTC’s annual summit is where over 1,000 delegates from the tourism industry and government officials meet to discuss opportunities, challenges and issues in the industry and striving to unlock tourism’s significant potential for sustainable development and economic growth across the globe.

Japan National Tourism Organization - cash1970.info is involved in a broad range of activities promoting travel to Japan through various activities overseas as well as tourism-promoting activities in Japan.

Channel 7’s Sunrise to broadcast LIVE reports from Japan!

CH7 Sunrise brings Japan to you – Grant Denyer challenges samurai and sumo wrestlers!

Sydney 19 August, 2011- Japan National Tourism Organization - cash1970.info Sydney Office (JNTO Sydney) proudly sponsors Channel 7 “Sunrise”, and in cooperation with the Consulate-General of Japan in Sydney, Jetstar and the City of Kyoto, welcomes weather presenter Mr. Grant Denyer and crew to Japan.

Mr. Denyer will visit Japan and will report LIVE on Japan’s popular destinations and its attractions from 23rd August to 26th August.

He will visit Tokyo’s Tsukiji Fish Market to enjoy fresh tuna sashimi; meet a rickshaw man in traditional town Asakusa feeling his high spirited energy and take lessons from a samurai learning how to become a warrior.

He will also experience Japan’s heartfelt hospitality through relaxing in onsen (hot springs) in Hakone and sake tasting in Kyoto. These experiences will offer him an enchanting adventure through Japan, a land of mixed culture where the modern harmoniously blends in with the traditional.

The number of Australian visitors to Japan decreased straight after the March event, however, gradually numbers are picking up again, recording 86,300 visitors for the first half of 2011, a 26.4% decrease from the previous term. Japan Tourism has high hopes for positive messages the Sunrise team will deliver to the Australian market.

JNTO Sydney Executive Director, Yukio Yamashita commented: “Ever since the earthquake and tsunami in March, the Australian public may feel it is difficult to travel to Japan. Showcasing how Japan is now through Sunrise’s LIVE footage, we hope for the public to see the real situation in Japan and to rest assured that they can still have an enjoyable and memorable holiday in Japan.”

In the past couple of months, JNTO Sydney has been undertaking a wide range of marketing activities aiming for a speedier recovery of Japan’s tourism. Some of these include advertisements in various media, contributing more to the media coverage of Japan and travel agents familiarisation trips to Japan.


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