Spring in Japan (Cherry Blossom Season)
Spring in Japan is from March to May. The cherry blossoms, known in Japan as sakura, are usually only in full bloom for around one week. After the period of full bloom the small, round shaped flowers start to flutter gracefully from their trees and the blossoms are said to be the most beautiful in this final stage as the white and pink petals gently float to the ground.
For many Japanese, the blooming of the cherry blossom trees symbolises human life, transience and nobleness. The Japanese love to celebrate and cherish the cherry blossoms trees during the limited flowering period and many people hold ‘flower watching’ parties known as hanami. You cannot travel to Japan in spring without appreciating the beauty of the sakura and experiencing a hanami party for yourself!
Adventures in Japan
With rich emotive landscapes and vistas that have inspired explorers, artists, warriors, travellers and even Emperors for centuries, Japan is the perfect canvas on which to launch an adventure of endless discovery.
Taste of Japan: 6 Places Beyond Tokyo
Japan is renowned for its diverse and delicious cuisine. From street-food to Michelin star restaurants, discover the best ‘off the beaten track’ culinary hotspots.
10 dishes you shouldn’t leave Japan without trying
Here are a few popular Japanese dishes you really shouldn’t leave the country without trying.
Japan Ski & Snow Guide
Explore trips for families, couples, and solo-skiing in our 24-page travel brochure covering the ski terrains of Hokkaido, Tohoku, Nagano, and Niigata.
The art of yoshoku: Six popular western dishes reinvented in Japan
Western food (yoshoku) in Japan doesn’t exactly mean hamburgers, spaghetti, and fish and chips – at least, not as we know it.
6 tips for an authentic Japan travel experience
Six simple tips to make your first visit to Japan a great one.